Overview

The B.Sc. in Marketing Analytics at New York University provides students with the rigorous academic training and practical experience required to excel in the modern business landscape. This programme integrates advanced data analysis with strategic marketing principles to prepare graduates for the complexities of the global marketplace.

Students benefit from a curriculum that balances theoretical knowledge with hands-on application, ensuring they are well-equipped to interpret consumer behaviour and market trends. The course is delivered through the Division of Programs in Business, fostering a professional environment that encourages innovation and critical thinking.

Why Marketing Analytics at New York University?

New York University offers a unique educational environment where students can access extensive network connections and industry-leading expertise. The programme is designed to provide academic quality that allows students to thrive across various sectors, supported by the university's global reputation for excellence.

The School of Professional Studies provides a range of learning formats, including hybrid and online options, to suit diverse student needs. By studying in a global hub of commerce, students gain exposure to real-world marketing challenges and emerging technologies that are shaping the future of the industry.

Tuition Fee Breakdown

International fee: USD 65622 per year
National fee: USD 65622 per year
Local fee: USD 65622 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on developing technical proficiency and strategic insight. Modules may include:

Marketing Analytics
Integrated Marketing
Public Relations
Corporate Communications
Social Media
Data Analytics
Business
Leadership and Management

Careers with Marketing Analytics

Graduates of this programme are prepared for diverse roles within the marketing and data sectors. The skills acquired during the course enable students to pursue careers in integrated marketing, corporate communications, and public relations. The focus on analytics ensures that graduates are highly valued by employers seeking professionals who can translate complex data into actionable business strategies.

The programme's emphasis on real-world application and professional networking helps students transition smoothly into the workforce. Graduates often find opportunities in global organisations, marketing agencies, and consultancy firms, where they apply their expertise to drive growth and enhance brand engagement.

Programme Structure

Courses include:

Integrated Marketing Campaigns
Consumer Behavior
Business Intelligence
Customer Relationship Management
Web Analytics
Social Media Marketing and Analytics
Digital Marketing
Marketing Analytics
Data Visualization

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-21 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

7.5

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Credits

128 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Data Analytics View 284 other Bachelors in Data Analytics in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

135

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Free online application form
Transcripts
Statement of purpose
One recommendation (optional)
Resume

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65622 USD / year

≈ 65622 USD / year
Out-of-State

65622 USD / year

≈ 65622 USD / year
Domestic

Applies to you

In-State

65622 USD / year

≈ 65622 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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