Overview

The B.Sc. in Business Management - Marketing at Brigham Young University Idaho provides a robust foundation in modern commercial strategies and consumer engagement. This degree focuses on the intersection of traditional management principles and innovative digital techniques to prepare students for the evolving business world. Participants gain practical experience in researching target audiences and building brand exposure through sophisticated analytical tools.

Why Business Management - Marketing at Brigham Young University Idaho?

Brigham Young University Idaho offers a distinctive learning environment where students integrate cutting-edge technology into their academic journey. The programme is specifically designed to enhance workforce readiness by incorporating artificial intelligence tools, such as AI-powered roleplays and autonomous agentic systems, into the curriculum. This forward-thinking approach ensures that graduates possess a competitive edge in the modern job market.

The university emphasises practical application, requiring students to complete two professional internships before graduation. This focus on experiential learning allows students to build a professional network and a resume rich with real-world achievements. Furthermore, the curriculum is structured to serve as a premier launchpad for those seeking entry into top-tier MBA and Brand Management postgraduate programmes.

Tuition Fee Breakdown

International fee: USD 4944 per semester
National fee: USD 4944 per semester
Local fee: USD 2472 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers strategic and creative disciplines essential for modern commerce. Modules may include:

Marketing
Social Media Marketing
Marketing Management
Professional Sales
Category Management and Merchandising
Web Business Creation
Sales Account Management
Marketing Analysis
Consumer Behaviour

Careers with Business Management - Marketing

Graduates from this programme are well-equipped for high-demand roles across various sectors, including digital marketing, professional sales, and category management. The training provided enables students to pursue careers with global corporations and specialist marketing agencies.

The university reports strong financial returns for its graduates, with many entering lucrative sectors such as B2B negotiation and market research. By mastering technical skills and strategic thinking, students are prepared to lead in-house corporate teams or drive growth for international brands like Walmart and Kimberly Clark.

Programme Structure

Courses include:

Marketing

Management

Business Administration

Leadership
Digital Media

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-06 00:00:00
- Apply before 2026-12-15 00:00:00 , National
- Apply before 2026-09-15 00:00:00 , International
Starting 2027-04-19 00:00:00
- Apply before 2027-04-01 00:00:00 , National
- Apply before 2027-01-15 00:00:00 , International
Starting 2027-09-13 00:00:00
- Apply before 2027-09-01 00:00:00 , National
- Apply before 2027-05-01 00:00:00 , International

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Rexburg, United States

Disciplines

Business Administration Marketing Management Studies View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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PTE Academic

Schedule a PTE test!

IELTS

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Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Church of Jesus Christ of Latter-day Saints login information (make sure your membership number is connected to your Church account)
Unweighted high school GPA
ACT/SAT scores (recommended but optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

9888 USD / year

≈ 9888 USD / year
Out-of-State

9888 USD / year

≈ 9888 USD / year
Domestic

Applies to you

In-State

4944 USD / year

≈ 4944 USD / year

Additional Details

Member: $2,328 per semester / Non-Member: $4,656 per semester.

Living costs

Rexburg

United States

750 - 1100 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Management - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Rexburg

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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