Overview

The Marketing with Entrepreneurship Concentration at the University of South Florida provides students with a robust foundation in brand management, promotion, and product distribution. This programme is designed to bridge the gap between theoretical business concepts and practical market application. Students develop the collaborative and communication skills necessary to thrive in a competitive global economy.

Why Marketing with Entrepreneurship Concentration at the University of South Florida?

Students at the St. Petersburg campus benefit from unique experiential learning opportunities through the Customer Experience Lab. This facility allows undergraduates to participate in professional consumer focus groups and conduct vital market research for community organisations. By working on real-world projects, such as national surveys and messaging analysis, students gain practical insights into consumer behaviour.

The Muma College of Business also features the Center for Marketing and Sales Innovation (CMSI) lab. This advanced environment utilises biometric sensors and modern technology to explore sales strategies and customer interactions. Furthermore, the Professional Sales Club offers a platform for students to engage in quick-pitch competitions like Selling by the Bay, fostering direct links with industry professionals.

Tuition Fee Breakdown

International fee: USD 18416 per year
National fee: USD 18416 per year
Local fee: USD 6410 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep understanding of both domestic and international marketing operations. Modules may include:

Marketing
Digital Marketing
Entrepreneurship
Professional Selling
Sports & Entertainment Management
Marketing Research
Brand Management
Promotion
Product Planning

Careers with Marketing with Entrepreneurship Concentration

Graduates are prepared for entry-level and management roles across diverse sectors, including healthcare, government, and education. The programme's focus on evolving technology and market analysis ensures that students are competitive candidates for various professional paths. Previous students have secured internships and roles with organisations such as the St. Petersburg Chamber of Commerce and various fintech firms.

Programme Structure

Courses include:

Communication For Business and the Professions

Public Speaking

Expository Writing

Marketing Research

Marketing Management Problems
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-03-01 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Entrepreneurship Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

Other requirements

General requirements

Complete the online application.

Pay the non-refundable US $30 application fee.

Send original or certified copies of academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work to USF.

Include a certified English translation for all documents not written in English. If you need assistance translating your documents into English, we recommend using the American Translators Association to find a certified translator.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18416 USD / year

≈ 18416 USD / year
Out-of-State

18416 USD / year

≈ 18416 USD / year
Domestic

Applies to you

In-State

6410 USD / year

≈ 6410 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing with Entrepreneurship Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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