Overview

Marketing is offered by Babson College. As with other types of marketing degrees, students in the marketing concentration develop an understanding of the career paths of marketing executives, how marketing functions in an organization, and how to provide value in an increasingly competitive marketplace.

Key Facts

What can you do with a marketing concentration? At Babson, concentrations are a bit like majors. And like a marketing major, your undergraduate marketing courses will help you develop practical and analytical decision-making skills through class discussions, lectures, team projects, and simulations. Almost 25 percent of Babson students go into marketing-related jobs, including sales, market research, marketing analytics, social media and advertising, digital marketing, sustainable marketing, sports marketing, brand management, and retail. The undergraduate marketing concentration is flexible, and provides business and marketing classes related to your specific marketing interests. The marketing concentration consists of two required courses and two electives. Additionally, students can opt to focus their studies in one of six marketing career paths oriented toward either creating value, communicating value, or delivering value. Students are required to take Strategic Marketing (the capstone course) and one of the following: Consumer Insights & Research, Digital Analytics, or Marketing Analytics. If more than one course is taken from the latter options, the additional course(s) can count towards the concentration electives.

Programme Structure

Courses include:

Brand Management

Business Presentations

Business Storytelling

Business Writing

Communicating For Consumer Behavior Change
Communicating In Global Virtual Teams

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-31 00:00:00
- Apply before 2027-01-04 00:00:00

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Wellesley, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Completed application
Official transcripts (both a college transcript and a final high school transcript)
The College Official's Report
Letter of recommendation from a college professor
New essays
Mid-semester grade report
Application fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

58560 USD / year

≈ 58560 USD / year
Out-of-State

58560 USD / year

≈ 58560 USD / year
Domestic

Applies to you

In-State

58560 USD / year

≈ 58560 USD / year

Living costs

Wellesley

United States

2644 - 5475 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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