Overview

Marketing- Social Media and Digital is offered by Niagara University. Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups.

Key Facts

The use of digital advertising now comprises over 72% of total advertising expenditures for many businesses (eMarketer, 2022). In the past, firms used social and digital channels to enhance traditional marketing programs, today the most successful firms are focusing on social media and digital as the primary marketing channels. Brand value is increasingly delivered through creative content marketing programs, initiated by both consumers and companies. Students become experts in the latest theory and best practices of envisioning, creating, deploying, and measuring the impact of content in social media and digital channels. The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.

Programme Structure

Courses include:

Marketing

Integrated Marketing Communication

Channels Management

Marketing Research

Consumer Behavior

Marketing Analytics
Digital Marketing Tactics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-31 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

National and Canadians: Niagara University has rolling admissions.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Digital Media View 456 other Bachelors in Digital Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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IELTS

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Other requirements

General requirements

A student's scholastic achievement in high school

Evidence of past performance and character

Recommendations from teachers, counselors and others

Optional: Results from either the SAT Reasoning Test 1 (Old SAT), New SAT (post 3/16) or American College Test (ACT)

Documentation for F-1 Visa is required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38300 USD / year

≈ 38300 USD / year
Out-of-State

38300 USD / year

≈ 38300 USD / year
Domestic

Applies to you

In-State

38300 USD / year

≈ 38300 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing- Social Media and Digital.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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