Overview

Marketing is offered by Niagara University. Students will benefit from small class sizes, and will learn from faculty that have served as business executives, bringing real-world industry experience to the classroom.

Key Facts

The Marketing program prepares individuals to tackle challenges within this ever-changing field, such as learning all the components integral to developing a well-executed marketing strategy for an organization’s product or service offerings, the value that can be derived from them, and how the brand value is communicated to potential clients and customers. The coursework for marketing majors includes classes on consumer behavior, integrated marketing communications, market research, channels of distribution, international marketing, and sales communications, all covering a wide array of marketing perspectives to fully prepare students for careers in marketing. Additional courses focus on innovation, social media, digital marketing, and analytics. Concentrations can be added in food and consumer-packaged goods marketing, marketing strategy, or both. Students gain real-world learning by participating in cutting-edge simulations, case studies, projects, and internships with leading companies. The department is home to the Food Marketing Center of Excellence, a collaboration between NU and food industry leaders and executives, and one of four centers of excellence that are a part of the College of Business. Partnerships like these offer educational and service opportunities for students, as well as internships and career opportunities.

Programme Structure

Courses include:

Marketing

Integrated Marketing Communication

Channels Management

Marketing Research

Consumer Behavior
International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00
- Apply before 2026-05-01 00:00:00 , International
Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International

More details

National and Canadians: Niagara University has rolling admissions.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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IELTS

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Other requirements

General requirements

A student's scholastic achievement in high school

Evidence of past performance and character

Recommendations from teachers, counselors and others

Optional: Results from either the SAT Reasoning Test 1 (Old SAT), New SAT (post 3/16) or American College Test (ACT)

Documentation for F-1 Visa is required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38300 USD / year

≈ 38300 USD / year
Out-of-State

38300 USD / year

≈ 38300 USD / year
Domestic

Applies to you

In-State

38300 USD / year

≈ 38300 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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