Overview

Gain current industry knowledge and the tools to pursue marketing-related careers in a rapidly changing world. Learn how to identify with customers in order to develop products and services that meet both customer needs and organizational goals.

Overview

Required courses combined with elective courses advance students' understanding of all business practices.

The Marketing major provides students with insights into customer behavior, frameworks for brand promotion and product development, and marketing analytics tools needed to strengthen competitive advantage and drive sustainable growth.

As the marketing discipline is eclectic in nature, drawing from both quantitative and qualitative perspectives, a degree in marketing prepares students for a broad range of careers across professional sales, digital marketing, corporate retail, marketing research, advertising and promotions, and brand management, among many others.

All University of Portland students progress through a set of shared course options as part of the University’s liberal arts Core Curriculum. This curriculum offers a foundation of multiple lenses to address enduring questions of human concern, integrating the liberal arts, the University mission, and the knowledge, skills, and values needed in a diverse society and in the workplace.

Programme Structure

Courses include:

Managerial Finance
Marketing for Sustainability
Strategic Management
Project Management
Sports Marketing
Brand Design
News Writing and Reporting

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-02-15 00:00:00 , National

More details

National: After this date, the University of Portland will continue to take applications on a rolling basis.

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Portland, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply with the Common Application (available for Fall 2024)
Apply with the UP Application (available for Fall 2024)
Official secondary school records
Secondary School Report / Recommendation Form
Essay (follow application prompts)
SAT or ACT Exam

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

58800 USD / year

≈ 58800 USD / year
Out-of-State

58800 USD / year

≈ 58800 USD / year
Domestic

Applies to you

In-State

58800 USD / year

≈ 58800 USD / year

Living costs

Portland

United States

1271 - 2262 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Portland

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners