Overview

The Marketing (Online) BSBA at the University of Southern Maine provides a comprehensive education in business strategy and consumer behaviour through a flexible digital platform. This programme is designed to equip students with the essential professional skills required to navigate the complexities of the modern global marketplace. By combining theoretical knowledge with practical application, the curriculum ensures that graduates are prepared for the dynamic demands of various commercial sectors.

Why Marketing (Online) at the University of Southern Maine?

Choosing this programme means studying within a School of Business that holds prestigious AACSB accreditation, a distinction shared by fewer than 5% of business schools globally. The University of Southern Maine has been recognised by U.S. News & World Report for hosting one of the best online programmes, ensuring high-quality instruction and student support. Students benefit from an expert faculty with extensive teaching experience and active research profiles in leading academic journals. Additionally, the university offers an accelerated graduate pathway to the MaineMBA, allowing ambitious students to save time and tuition costs when pursuing advanced qualifications.

Tuition Fee Breakdown

International fee: USD 10650 per year
National fee: USD 10650 per year
Local fee: USD 10650 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a solid grasp of contemporary marketing practices and a broad understanding of the business environment. Modules may include:

Retailing
Advertising
Sales
Sports Marketing
Brand Management
New Product Development
Client Services

Careers with Marketing (Online)

Graduates are prepared for a diverse range of professional roles across multiple industries. The programme focuses on developing the expertise needed for success in specialised areas such as brand management, where professionals oversee the public perception and growth of products. Other career paths include roles in client services, focusing on relationship management and customer satisfaction, as well as new product development. The skills acquired also support careers in advertising, retail management, and sales, providing a versatile foundation for long-term professional growth in the private, public, or non-profit sectors.

Programme Structure

Courses include:

Marketing

Managerial Accounting Information for Decision Making

Financial Accounting Information for Decision Making

Microeconomics

Macroeconomics

Algebra

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2026-10-15 00:00:00 , International
Starting 2027-09-03 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

We accept and review applications throughout the year on a rolling admission cycle.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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Credits

120 SCH

Delivered

Online

Campus Location

Gorham, United States

Disciplines

Marketing View 203 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

Completed application form
Official transcripts of your education history
Completed personal statement/essay (recommended)
Submit your official secondary school transcripts, exam certificates, and any college-level transcripts including certified English translations
Provide financial documentation that shows you are able to support educational and living costs
Submit US $50 application fee (except Canadian applicants)
Submit an official evaluation of college-level transcripts approved by one of the following transcript analysis agencies:
National Association of Credential Evaluation Services (NACES)
Association of International Credential Evaluators (AICE)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10650 USD / year

≈ 10650 USD / year
Out-of-State

10650 USD / year

≈ 10650 USD / year
Domestic

Applies to you

In-State

10650 USD / year

≈ 10650 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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