Overview

The Marketing BSBA at the University of Southern Maine provides students with a robust foundation in modern business practices and strategic consumer engagement. This undergraduate programme is designed to equip learners with the analytical and creative skills necessary to thrive in a competitive global marketplace. Students benefit from a curriculum that balances theoretical knowledge with practical application in various commercial settings.

Why Marketing at the University of Southern Maine?

The School of Business holds prestigious AACSB accreditation, a distinction shared by fewer than 5% of business schools worldwide. This ensures that the curriculum meets the highest standards of quality and professional relevance. Students learn from expert faculty members who possess extensive industry experience and contribute regularly to leading academic journals in the field.

The university also offers unique campus resources, such as the Maine Center for Business and Economic Research and the Center for Entrepreneurship. These facilities help students expand their management and entrepreneurial acumen. Additionally, learners can join the American Marketing Association Student Chapter to build professional networks and demonstrate leadership within the student community.

Tuition Fee Breakdown

International fee: USD 31290 per year
National fee: USD 31290 per year
Local fee: USD 10650 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a solid grasp of contemporary practices and a comprehensive understanding of the business environment. Modules may include:

Retailing
Advertising
Sales
Sports Marketing
Brand Management
New Product Development
Client Services

Careers with Marketing

Graduates are prepared for a diverse range of professional roles across multiple industries. The programme focuses on developing the specific skills required for success in high-demand areas such as brand management, client services, and product innovation. Students are well-positioned to enter the workforce with the practical experience gained through the university's robust internship programme.

Programme Structure

Courses include:

Business Policy and Strategy

Entrepreneurial Thinking

Financial Management

Production/Operations Management

Managing Organizational Behavior

Business Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2026-10-15 00:00:00 , International
Starting 2027-09-03 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

We accept and review applications throughout the year on a rolling admission cycle.

Language

English

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105

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TOEFL^® IBT

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PTE Academic

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Credits

120 SCH

Delivered

On Campus

Campus Location

Gorham, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

Completed application form
Official transcripts of your education history
Completed personal statement/essay (recommended)
Submit your official secondary school transcripts, exam certificates, and any college-level transcripts including certified English translations
Provide financial documentation that shows you are able to support educational and living costs
Submit US $50 application fee (except Canadian applicants)
Submit an official evaluation of college-level transcripts approved by one of the following transcript analysis agencies:
National Association of Credential Evaluation Services (NACES)
Association of International Credential Evaluators (AICE)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31290 USD / year

≈ 31290 USD / year
Out-of-State

31290 USD / year

≈ 31290 USD / year
Domestic

Applies to you

In-State

10650 USD / year

≈ 10650 USD / year

Living costs

Gorham

United States

1370 - 2127 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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