Overview

The Marketing programme at the University of Colorado at Boulder provides students with a comprehensive foundation in modern commercial strategy and consumer engagement. This course is designed to equip learners with the analytical tools and creative mindset necessary to navigate a rapidly evolving global marketplace. By blending theoretical rigor with practical relevance, the curriculum ensures that graduates are prepared to tackle complex business challenges.

Why Marketing at University of Colorado at Boulder?

The Leeds School of Business is home to one of the top 20 marketing faculties globally, ensuring that students learn from world-class researchers who actively influence international business practices. The university offers a unique learning environment where technical acuity and agility are prioritised, allowing students to think critically about technological breakthroughs. Participants benefit from extensive resources, including specialised centres like the Center for Research on Consumer Financial Decision Making and dedicated mentoring programmes that bridge the gap between the classroom and the professional world.

Tuition Fee Breakdown

International fee: USD 50832 per year
National fee: USD 48736 per year
Local fee: USD 20678 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep understanding of how to identify customer needs and develop resonant communication strategies. Modules may include:

Digital Marketing and Analytics
Marketing Communications
Account Management
Sales and Sales Management
Market Research
Brand and Product Management
Customer Relationship Management
International Marketing
Consumer Products and Services

Careers with Marketing

Graduates from the University of Colorado at Boulder are highly sought after for their ability to leverage big data and strategic insights. The programme prepares individuals for diverse roles across various sectors, focusing on high-growth areas such as digital analytics and promotions.

With the industry projected to grow significantly, graduates are well-positioned for success in both boutique agencies and large corporate marketing departments. The strategic mindset developed during the course allows for rapid career advancement in strategy, pricing, and business-to-business marketing roles.

Programme Structure

As a marketing student, you can choose one of three focus areas:

Marketing and Communications/Account Management

Digital Marketing and Analytics
Sales and Sales Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-21 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Boulder, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application

Application fee ($50 for domestic applicants, $70 for international applicants)

Personal Essay (required, 250–650 words)

Writing Supplement (required, 250–650 words)

One academic letter of recommendation is required

High school or secondary school transcripts

ACT or SAT scores are not required for first-year students who graduate from high school, but you may provide them if you would like us to take your scores into consideration when reviewing your application

English proficiency test scores

As a foreign national, you will need to obtain a temporary immigration visa from the United States in order to be allowed entry into the country. The two most common types of visas for students attending the University of Colorado Boulder are the F-1 student visa and the J-1 exchange visitor visa

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

50832 USD / year

≈ 50832 USD / year
Out-of-State

48736 USD / year

≈ 48736 USD / year
Domestic

Applies to you

In-State

20678 USD / year

≈ 20678 USD / year

Living costs

Boulder

United States

950 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Boulder

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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