Overview

South Carolina State University’s Bachelor of Science in Marketing can make you a marketing expert and prepare you for an exciting marketing career. As a marketing major, you’ll learn strategies to understand consumer behavior, effectively manage brands, conduct and analyze marketing research, develop advertising and communication campaigns, and optimize distribution strategies.

Quick Facts:

As you earn your bachelor’s in marketing, you’ll explore the functional economic activities that mark our distributive economy. You’ll develop a strong understanding of policies, principles, procedures, and institutions involved in the movement of industrial and consumer goods. You’ll also learn how entrepreneurs can employ marketing strategies to grow a business into a successful enterprise.

Our bachelor’s degree in marketing program allows you to minor in a field that will expand your marketing education and develop expertise in the minor area. Available minors in our marketing degree program include:

Business administration
International business
Human resource management
Finance

Programme Structure

Courses include:

Consumer Behavior
Marketing Channels
Marketing Communication
Principles of Advertising
International Marketing
Marketing Research
Marketing Problems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-15 00:00:00
- Apply before 2026-11-15 00:00:00 , International

Language

English

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

122 SCH

Delivered

On Campus

Campus Location

Orangeburg, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application;
Official high school transcript including GPA and class rank (with confirmation of receipt of a valid high school diploma) or GED certificate. A student who is attending high school and has not yet graduated can be considered for admission pending completion of required courses;
SAT I combined (Critical Reading + Mathematics only) or ACT composite score.
Specified nonrefundable application fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20218 USD / year

≈ 20218 USD / year
Out-of-State

20218 USD / year

≈ 20218 USD / year
Domestic

Applies to you

In-State

9528 USD / year

≈ 9528 USD / year

Living costs

Orangeburg

United States

876 - 1523 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Orangeburg

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners