Overview

The B.Sc. in Business Administration - Marketing at Walden University provides students with a robust foundation in the analytic and decision-making skills required to manage marketing resources effectively. This programme is designed to help learners master the basics of audience engagement while exploring both domestic and global business contexts. Students gain practical insights into designing high-return strategies that incorporate contemporary digital and non-digital activities.

Why Business Administration - Marketing at Walden University?

Choosing this programme allows students to benefit from a curriculum that emphasises industry-relevant skills designed to help graduates stand out in a competitive job market. The university offers a streamlined admission process with no application fee and a generous credit transfer policy, allowing for the transfer of up to 75% of required credits. Additionally, students can access the Walden Wayfinder tool, which provides targeted resources to help map career destinations and navigate professional paths with expert guidance.

Tuition Fee Breakdown

International fee: USD 355 per credit
National fee: USD 355 per credit
Local fee: USD 355 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a blend of general education, core business principles, and specialised marketing knowledge. Modules may include:

Marketing Management
Global Marketing
Strategic Services Marketing
Digital Storytelling
Influence and Persuasion
Online Marketing

Careers with Business Administration - Marketing

Graduates of this concentration are prepared to pursue roles that require a deep understanding of consumer behaviour and strategic communication. The programme focuses on developing the expertise needed to assume the role of a marketing professional within various types of organisations. By mastering digital writing, cross-cultural research, and marketing mix development, students are equipped to handle challenges in sectors ranging from social media management to international trade. The skills acquired also support careers in service-oriented industries where pricing strategies and customer perceptions are critical to success.

Programme Structure

Courses include:

Marketing Management
Global Marketing
Strategic Services Marketing
Microeconomics
Financial Management
Data Science Essentials

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00

Apply anytime.
Starting 2026-11-30 00:00:00

Apply anytime.
Starting 2027-03-01 00:00:00

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Starting 2027-05-25 00:00:00

Apply anytime.

More details

Multiple Start Dates. Choose a date that fits your schedule.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

181 alternative credits

Delivered

Online

Campus Location

Minneapolis, United States

Disciplines

Business Administration Marketing View 567 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission is considered for adult students who hold a high school diploma or its equivalent.

Admission requirements vary by program and degree level. You may need to supply additional information for certain programs and/or degrees.

Official transcript(s) of highest degree or coursework completed to date
English proficiency test scores (if applicable)
Completed application
Current résumé, when applicable
Access to a computer and the Internet
As an international applicant, you must have your transcript evaluated to determine the academic equivalency to U.S. educational standards

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16063 USD / year

≈ 16063 USD / year
Out-of-State

16063 USD / year

≈ 16063 USD / year
Domestic

Applies to you

In-State

16063 USD / year

≈ 16063 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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