Overview

The Sport Marketing and Media BA/BS at University of South Dakota provides students with a multidisciplinary foundation in sports communication, business strategy, and digital storytelling. This programme is designed to transform a passion for athletics into a professional career by blending theoretical knowledge with practical industry applications. Students engage with diverse subjects ranging from public relations and advertising to broadcasting and multimedia production.

By choosing this degree, learners position themselves to manage every facet of the modern sports landscape. The curriculum focuses on developing the skills necessary to promote global brands, coordinate major sporting events, and produce high-quality digital content.

Why Sport Marketing and Media at University of South Dakota?

University of South Dakota offers a unique educational environment characterised by small class sizes and interactive learning led by faculty with extensive professional networks. Students benefit from state-of-the-art facilities in the Al Neuharth Media Center, where they can gain immediate experience in sports play-by-play and commentary. The programme's interdisciplinary nature allows for collaboration across the Beacom School of Business and the School of Education.

Tuition Fee Breakdown

International fee: USD 13299 per year
National fee: USD 13299 per year
Local fee: USD 9687 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum draws from media, journalism, business marketing, and kinesiology. Modules may include:

Sport Marketing
Advertising
Public Relations
Graphic Design
Broadcasting
Multimedia Production
Digital Storytelling
Sport Management
Communication Studies

Careers with Sport Marketing and Media

Graduates of the Sport Marketing and Media programme are equipped for diverse roles within the regional, national, and international sports sectors. The degree prepares students for specific career paths such as sports brand managers, announcers, and video coordinators. Many alumni also find success as digital content managers and sporting events coordinators.

Programme Structure

Courses include:

Multimedia Sports Production

Sport Event Planning and Management

Sport Media Writing and Reporting

Digital Marketing in Sports

Sport Marketing and Media Internship

Event Marketing and Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-15 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Duolingo English Test

105

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Vermillion, United States

Disciplines

Marketing Media Studies & Mass Media Sport and Exercise Science View 1082 other Bachelors in Sport and Exercise Science in United States

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Academic requirements

GPA

2.6

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official high school (secondary school) transcript with grade point average equivalent to 2.6 on a 4.0 scale.

Demonstrate English language proficiency by meeting one of the following.
Application Fee of $2

Passport

Official Statement of Finances

Official transcripts

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13299 USD / year

≈ 13299 USD / year
Out-of-State

13299 USD / year

≈ 13299 USD / year
Domestic

Applies to you

In-State

9687 USD / year

≈ 9687 USD / year

Living costs

Vermillion

United States

1024 - 1781 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sport Marketing and Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Vermillion

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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