Overview

Students of this Marketing programme from William Paterson University will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence.

Key Facts

They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.

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Programme Structure

Courses included:

Business

Finance

Marketing

Management

Microeconomics Principles

Business Statistics

Operations Management

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-21 00:00:00
- Apply before 2026-12-01 00:00:00

More details

Fall: rolling admissions after June 1

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

North Haledon, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To be enrolled as a freshman, you must have the equivalent of a U.S. high school diploma and have never attended a college or university. Admission for international students is based on a review of the appropriate educational documents as well as proficiency in English as measured by the Test of English as a Foreign Language (TOEFL) or International English Testing System (IELTS).

As part of the application process, you must have your international transcript evaluated into U.S. credits. Although it is not required for international students, we strongly recommend taking and submitting scores for the Scholastic Aptitude Test (SAT) and/ or American College Test (ACT). To be considered for certain majors and/or merit scholarships, the SAT and/or ACT is required.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26458 USD / year

≈ 26458 USD / year
Out-of-State

26458 USD / year

≈ 26458 USD / year
Domestic

Applies to you

In-State

16192 USD / year

≈ 16192 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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