Overview

Students in the International Marketing BSc programme from Schiller International University learn to develop global marketing strategies, brand positioning, and consumer engagement techniques. Courses cover digital marketing, market research, advertising, and e-commerce.

Through real-world case studies, students analyze international consumer behavior and create effective promotional campaigns. The programme emphasizes hands-on experience through industry projects with multinational companies. Graduates work in marketing agencies, global brands, and e-commerce companies, leveraging their skills in content strategy, social media, and digital transformation to drive business growth.

Key Facts

Future-Focused Curriculum: Learn global marketing strategy, digital advertising, consumer behavior, branding, analytics, and market research while developing critical thinking and creative skills.

Global Study Experience: Study across top international business hubs—Spain, France, Germany, and the USA—and understand how marketing practices differ across cultures and economies.

Hands-On Learning: Work on real marketing campaigns, collaborate with global companies, and build a portfolio through case studies, internships, and live client projects.

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Programme Structure

Courses include:

Global Perspectives on International Relations
English Composition
Big Data and Artificial Intelligence
Behavioral Psychology and Wellbeing
Public Speaking

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-05-25 00:00:00

Apply anytime.
Starting 2026-09-21 00:00:00

Apply anytime.
Starting 2027-02-02 00:00:00

Apply anytime.

Language

English

Duolingo English Test

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TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

120 SCH

equivalent to 240 ECTS

Delivered

On Campus

Campus Location

Paris, France
Madrid, Spain
Tampa, United States
Heidelberg, Germany

Disciplines

Marketing International Business View 31 other Bachelors in International Business in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Academic Requirements:

HS Diploma

General Requirements:

Letter of Motivation.

Scholarship Application Form (if applicable)

Complete the Admissions interview.

Copy of Valid Passport.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Schiller International University and/or in your country of interest, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15420 EUR / year

≈ 15420 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

15420 EUR / year

≈ 15420 EUR / year

Additional Details

European campuses - €15,420/yr

Tampa campus - $17,610/yr

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

This programme is taught in different countries. Which country are you interested in?

Country 1

France
Germany
Spain
United States

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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