Overview

George Washington University's Marketing Strategy and Analytics Bachelor of Science program provides students with a cutting-edge education, equipping them to excel in the fields of marketing, data analysis, and strategic decision-making.

Key Features

Specialized curriculum in marketing analytics
Expert faculty with industry experience
Hands-on projects and case studies
Access to real-world marketing challenges
Emphasis on data-driven decision-making

Programme Structure

Courses include:

Marketing Research and Analytics
Consumer Behavior
Digital Marketing Strategy
Marketing Metrics and Data Visualization
Brand Management
Marketing Strategy and Planning
Sales and Promotion Management
Market Entry and Expansion Strategies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-21 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

120

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Washington, D. C., United States

Disciplines

Marketing Data Analytics View 1053 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application form
High school transcripts
Letters of recommendation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

69780 USD / year

≈ 69780 USD / year
Out-of-State

69780 USD / year

≈ 69780 USD / year
Domestic

Applies to you

In-State

69780 USD / year

≈ 69780 USD / year

Living costs

Washington, D. C.

United States

1705 - 2975 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Strategy and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Washington, D. C.

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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