Marketing Harding University

Overview

The Marketing B.B.A. at Harding University provides students with a robust foundation in business principles viewed through a lens of honesty, respect, and community service. This undergraduate programme is designed to equip future professionals with the analytical and creative skills necessary to navigate the complex global marketplace. Students benefit from a curriculum that balances theoretical knowledge with practical applications in various organisational settings.

Why Marketing at Harding University?

Harding University offers a distinctive educational environment where business education is enhanced by a commitment to ethical excellence. The Center for Professional Excellence serves as a vital hub, connecting students with valuable internships, mentorship opportunities, and career resources. This network extends to alumni, fostering lifelong professional growth and support within a global business community.

Students can gain significant international exposure through the College of Business Administration study abroad programme in London. This four-week experience allows participants to engage with industry leaders and observe business operations within a diverse, multi-cultural environment. Additionally, the Waldron Center for Entrepreneurship and Family Business supports innovation through workshops, academic engagement, and competitive opportunities.

The university also hosts a nationally accredited chapter of the American Marketing Association, enabling students to apply classroom tools to campus and community projects. High-achieving students may be invited to join Delta Mu Delta, an international honour society that recognises academic distinction. Furthermore, students can participate in the Arkansas Governor’s Cup, collaborating with peers from other disciplines to develop and present professional business plans.

Tuition Fee Breakdown

• International fee: USD 25590 per year
• National fee: USD 28200 per year
• Local fee: USD 28200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a broad understanding of the field while allowing for specialised focus. Modules may include:

• General Marketing
• Professional Sales
• Marketing Analytics
• Marketing Communication
• Entrepreneurship
• International Business
• Business Administration

Careers with Marketing

Graduates of the Marketing programme are prepared for a wide array of professional paths in both for-profit and non-profit sectors. The degree provides the necessary skills to excel in advertising roles, including brand management, social media marketing, and market research. Many graduates also find success as search engine optimisation specialists, helping organisations improve their digital presence and reach.

The financial services industry offers further opportunities, where marketing professionals focus on building brand credibility and managing complex digital and print campaigns. For those with an entrepreneurial spirit, the programme provides the essential tools to identify target audiences and launch new ventures. Graduates are equipped to adapt to a changing workforce, possessing the versatile skills required for evolving roles in the global economy.