Overview

Learn insights in consumer behavior, marketing research, and strategic marketing, while exploring a broad overview of the marketing functions within organizations.

Marketing coursework and assignments will help you build valuable skills related to marketing products, business analysis, strategic problem-solving, and presenting information in professional presentations.

A Business Degree in Marketing Prepares You To:

Communicate effectively in professional situations
Think critically when evaluating marketing and business decisions
Apply marketing concepts and core cross-discipline concepts in business
Develop empathy for customers and other cultures through a focus on global and international business.

Why Take an Online Degree in Marketing?

This online marketing degree provides a flexible and cost-effective opportunity to pursue a marketing major, whether you are new to college, completing a marketing degree started years ago, or seeking an additional degree to enhance your skill sets. Walton College offers courses in a flexible online format within traditional 15-week semesters in fall and spring and within five-week sessions in summer.

Marketing majors can build valuable short- and long-term networks with alumni, faculty and students through connections with associations, including the University of Arkansas Collegiate Chapter of the American Marketing Association.

Programme Structure

Courses include:

Consumer Behavior
Marketing Management
Integrated Marketing Communications
Selling and Sales Management
Retail Strategy
New Product Development

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-14 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

Online

Campus Location

Fayetteville, United States

Disciplines

Marketing View 202 other Bachelors in Marketing in United States

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Academic requirements

GPA

3.2

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

We only recognize diplomas, certificates and degrees completed at a school recognized by the home country ministry of education.
Complete the online Application for Admission
Submit $70 application fee.
Upload Summary of Educational Experience
Submit Official IELTS or TOEFL Score
Upload unofficial copies of academic records/transcripts/mark sheets into your Applicant Portal as an Academic Record
Upload a Copy of the Name Page of Your Passport Into Your Applicant Portal
Submit Official SAT or ACT Test Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10950 USD / year

≈ 10950 USD / year
Out-of-State

10950 USD / year

≈ 10950 USD / year
Domestic

Applies to you

In-State

10950 USD / year

≈ 10950 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

A Business Degree in Marketing Prepares You To:

Why Take an Online Degree in Marketing?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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