Overview

The Marketing Online B.B.A. at Florida International University (FIU) is designed to equip students with the creative and critical thinking skills necessary to deliver customer value in a global marketplace. This degree focuses on the processes that enhance customer relationships and benefit diverse organisational stakeholders.

Why Marketing Online at Florida International University (FIU)?

Students benefit from a curriculum delivered by expert faculty with extensive experience in consumer behaviour and negotiations. A significant highlight of the programme is the opportunity to join the university's chapter of the American Marketing Association, which has consistently been ranked among the top ten chapters in the United States for a decade. Additionally, every online undergraduate student is paired with a dedicated success coach to support their academic journey.

Tuition Fee Breakdown

International fee: USD 10353 per semester
National fee: USD 10353 per semester
Local fee: USD 3534 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers a broad range of concepts and practical applications to prepare students for the modern business environment. Modules may include:

Marketing Principles and Strategy
Consumer Behaviour
Sales Management
Marketing Research
Advertising
Distribution and Logistics
International Marketing
Professional Image, Attitude and Business Ethics
Retail Pricing

Careers with Marketing Online

Graduates are prepared for diverse professional roles across multiple sectors. The programme develops the expertise required for success in retailing, social media, e-marketing, and public relations. Employment opportunities are particularly strong in data-driven fields, with high demand for market research analysts who can measure the effectiveness of business strategies.

The skills gained in presentation, research, and strategic analysis ensure that graduates can effectively market products and services in various industries, from corporate organisations to non-profit entities.

Programme Structure

Courses include:

Financial Management

Organization and Management

Business Analysis

Strategic Management

Marketing

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00

Application deadline not specified.
Starting 2027-06-22 00:00:00

Application deadline not specified.
Starting 2027-08-24 00:00:00
- Apply before 2027-03-04 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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Credits

120 SCH

Delivered

Online

Campus Location

Miami, United States

Disciplines

Marketing View 204 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online application

$30 application fee.

Official SAT or ACT scores.

Official high school transcripts.

Official English Language Proficiency exam scores (TOEFL or IELTS).

Official translations of any transcripts, if not in English.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20706 USD / year

≈ 20706 USD / year
Out-of-State

20706 USD / year

≈ 20706 USD / year
Domestic

Applies to you

In-State

7068 USD / year

≈ 7068 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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