Overview
The Marketing Online B.B.A. at Florida International University (FIU) is designed to equip students with the creative and critical thinking skills necessary to deliver customer value in a global marketplace. This degree focuses on the processes that enhance customer relationships and benefit diverse organisational stakeholders.
Why Marketing Online at Florida International University (FIU)?
Students benefit from a curriculum delivered by expert faculty with extensive experience in consumer behaviour and negotiations. A significant highlight of the programme is the opportunity to join the university's chapter of the American Marketing Association, which has consistently been ranked among the top ten chapters in the United States for a decade. Additionally, every online undergraduate student is paired with a dedicated success coach to support their academic journey.
Tuition Fee Breakdown
- International fee: USD 10353 per semester
- National fee: USD 10353 per semester
- Local fee: USD 3534 per semester
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum covers a broad range of concepts and practical applications to prepare students for the modern business environment. Modules may include:
- Marketing Principles and Strategy
- Consumer Behaviour
- Sales Management
- Marketing Research
- Advertising
- Distribution and Logistics
- International Marketing
- Professional Image, Attitude and Business Ethics
- Retail Pricing
Careers with Marketing Online
Graduates are prepared for diverse professional roles across multiple sectors. The programme develops the expertise required for success in retailing, social media, e-marketing, and public relations. Employment opportunities are particularly strong in data-driven fields, with high demand for market research analysts who can measure the effectiveness of business strategies.
The skills gained in presentation, research, and strategic analysis ensure that graduates can effectively market products and services in various industries, from corporate organisations to non-profit entities.
Programme Structure
Courses include:
- Financial Management
- Organization and Management
- Business Analysis
- Strategic Management
- Marketing
Key information
Duration
- Part-time
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- Starting
- Apply before
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Language
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- 4.9/5 student rating
Credits
Delivered
Campus Location
- Miami, United States
Disciplines
Marketing View 204 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Online application
- $30 application fee.
- Official SAT or ACT scores.
- Official high school transcripts.
- Official English Language Proficiency exam scores (TOEFL or IELTS).
- Official translations of any transcripts, if not in English.
Tuition Fees
-
International Applies to you
Applies to youNon-residents20706 USD / year≈ 20706 USD / year - Out-of-State20706 USD / year≈ 20706 USD / year
-
Domestic
Applies to youIn-State7068 USD / year≈ 7068 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing Online.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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