Overview

Shippensburg University of Pennsylvania's Marketing, Digital Marketing and Analytics Concentration Bachelor of Science in Business Administration (BSBA) program emphasizes core marketing principles while providing specialized training in digital marketing strategies and data analytics, empowering students to succeed in the digital landscape.

Key Features

Core business and marketing curriculum with a concentration in digital marketing and analytics
In-depth study of digital marketing channels, including social media, SEO, and content marketing
Hands-on experience in using marketing analytics tools and interpreting data insights
Opportunities for real-world projects with industry partners
Faculty with expertise in marketing and digital strategies

Programme Structure

Courses include:

Digital Marketing Strategy
Marketing Analytics and Insights
Social Media Marketing
Search Engine Optimization (SEO)
Content Marketing
Consumer Behavior
E-commerce and Digital Retailing
Capstone in Digital Marketing and Analytics
Electives in marketing-related areas

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International

More details

National: Shippensburg University does not have an application deadline.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Shippensburg, United States

Disciplines

Marketing Digital Marketing Data Analytics View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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Other requirements

General requirements

High school diploma or equivalent
SAT/ACT scores (if applicable)
Completed application form
Personal statement or essay
Letters of recommendation (if required)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11920 USD / year

≈ 11920 USD / year
Out-of-State

11920 USD / year

≈ 11920 USD / year
Domestic

Applies to you

In-State

9570 USD / year

≈ 9570 USD / year

Living costs

Shippensburg

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing, Digital Marketing and Analytics Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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