Overview

Today’s marketing and communications professionals face a different set of challenges than previous generations. There are new technologies, shifting audience behaviors, and changing expectations for how brands should interact with the public.

As an Integrated Marketing Communication student at York College of Pennsylvania, you’ll gain practical experience in a variety of areas: advertising, public relations, social media, brand management, and market research. More importantly, you’ll learn how these skills complement each other and impact an organization’s mission.

Key facts

The way students prepare for communication-related careers should look different, too. A modern, forward-thinking integrated marketing communications program can help to give you your best start in the field.

Whether you’re interested in pitching ad campaigns, developing social media strategy, analyzing platform metrics, or anything in between, the IMC major will ensure that you’re prepared for a dynamic career—today, and in the years to come.

Careers in Integrated Marketing Communications

No matter your interests, York College’s experienced faculty will guide you toward real-world opportunities that allow you to build a strong professional network.These are just a few of the many career opportunities available to graduates of the Integrated Marketing Communication program:

Brand Manager

Marketing Director

Media Planner

Social Media Manager

Email Marketing Specialist

Public Relations Specialist

Communication Strategist

Customer Relationship Manager

Event Planner

Programme Structure

Courses include:

Concepts of Social Media Platforms

Advertising

Digital Marketing

Branding

Public Relations Campaigns

Crisis Communication Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

National students: The Early Decision application deadline for the Fall semester is November 1.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

York, United States

Disciplines

Communication Studies Marketing View 1463 other Bachelors in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official copy of your secondary school report with grades or mark sheets, translated into English if needed. They should show 3 years of results. Please include which subjects you are taking in your last year of secondary school.

Proof of English proficiency — English language proficiency is required for all students whose native language is not English. Proof of English proficiency is required for both admission and the issuance of visa documents.

At least one letter of recommendation (two if no SAT)

Copy of your passport

Financial Certification Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24150 USD / year

≈ 24150 USD / year
Out-of-State

24150 USD / year

≈ 24150 USD / year
Domestic

Applies to you

In-State

24150 USD / year

≈ 24150 USD / year

Living costs

York

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Careers in Integrated Marketing Communications

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

York

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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