Overview

Develop the analytical, financial, communication, and problem-solving skills that give you an edge in the fast-paced world of marketing by earning your Bachelor of Science in Business Administration - Marketing online from Northern Kentucky University. Opportunities for marketing professionals and specialists will increase 8% by 2028, which is significantly faster than the projected growth for other occupations, according to the U.S. Bureau of Labor Statistics (BLS.gov).

In this online marketing program, you will learn how to design, manage, and coordinate effective promotions in the digital age using different marketing tools. Gain hands-on experience in gathering and examining research that informs strategic decision-making, with an emphasis on understanding how consumers think, feel, and act. Apply what you learn right away with 100% online coursework that empowers you to complete your degree while you work.

In this online marketing degree, you will:

Be able to analyze risks and opportunities of various business decisions
Develop the ability to plan, lead, analyze, and problem-solve in business environments
Gain a thorough understanding of ethical business practices
Build strong communication skills

Programme Structure

Courses include:

Accounting – Financial
Principles of Accounting – Managerial
Legal Environment of Business
Principles of Macroeconomics
Principles of Microeconomics
Marketing
Financial Accounting Lab

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-06-24 00:00:00
- Apply before 2026-06-12 00:00:00
Starting 2026-08-19 00:00:00
- Apply before 2026-08-07 00:00:00
Starting 2026-10-16 00:00:00
- Apply before 2026-10-03 00:00:00
Starting 2027-05-06 00:00:00
- Apply before 2027-04-24 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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Credits

120 SCH

Delivered

Online

Campus Location

Highland Heights, United States

Disciplines

Business Administration Marketing View 565 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

Official transcripts from each college attended
ACT/SAT scores
Online application fee waived for active/veteran military

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15120 USD / year

≈ 15120 USD / year
Out-of-State

15120 USD / year

≈ 15120 USD / year
Domestic

Applies to you

In-State

15120 USD / year

≈ 15120 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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