Overview

Dive into the exciting realm of marketing with Ramapo College of New Jersey's Marketing BA program, where you'll gain a deep understanding of consumer behavior, market research, advertising, branding, and digital marketing, preparing you for a wide range of marketing careers.

Key Features

Marketing fundamentals: Learn the foundational concepts and principles of marketing, including market analysis, consumer behavior, and marketing strategy.
Market research and analysis: Develop skills in conducting market research, analyzing data, and identifying consumer insights to inform marketing decisions.
Advertising and promotion: Study the principles of effective advertising and promotional campaigns, including traditional and digital marketing channels.
Brand management: Explore the strategies and techniques for building and managing strong brands that resonate with target audiences.
Digital marketing: Gain expertise in leveraging digital channels, social media, and analytics for effective marketing campaigns.

Programme Structure

Courses include:

Consumer Behavior
Marketing Research
Advertising and Promotion
Brand Management
Digital Marketing
Marketing Strategy
Sales and Negotiation
Capstone Project in Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-08-26 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Ramsey, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application form
High school diploma or equivalent
Transcripts from all previous academic institutions attended
Letters of recommendation
Statement of purpose
TOEFL/IELTS scores for international students (if applicable)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29093 USD / year

≈ 29093 USD / year
Out-of-State

29093 USD / year

≈ 29093 USD / year
Domestic

Applies to you

In-State

17616 USD / year

≈ 17616 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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