Overview

Key Features

Fashion is more than what we wear – it influences our homes, furnishings, leisure time, and even the cars we drive. Marketing communicates new product trends and distributes them to the right customers in the right place and at the right time (and at the right price point). Fashion marketing is the place where fashion and business meet, where finished designs and collections finally come to market. Fashion marketing plays a pivotal role – designs must be communicated to consumers in a way that makes people want to purchase them.

A Fashion Marketing degree at Mars Hill University will prepare you for a career in visual merchandising, events planning and management, marketing research, fashion brand development, promotional planning, or as a fashion buyer and merchandise manager for traditional and online stores. The fashion marketing major combines your love for fashion and your aptitude for business in one practical but exciting major.

Program Outcomes:

Students will apply broad-based merchandising knowledge in the field of fashion.

Students will apply broad-based business knowledge in the functional areas of management and marketing.

Students will identify core legal, ethical and sustainability issues in the fashion industry.

Students will produce high quality communications materials.

Students will use market data to understand and develop strategic opportunities.

Students will assess historical and cultural influences on fashion.

Programme Structure

Courses include:

Aesthetics Perspective

Global Perspective

Humanities Perspective

Ideas and Innovations CAPS - US

Ideas and Innovations CAPS - World

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00

Apply anytime.

More details

Rolling admission.

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Campus Location

Mars Hill, United States

Disciplines

Marketing Fashion, Textiles and Luxury Goods Fashion Design View 174 other Bachelors in Fashion, Textiles and Luxury Goods in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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Other requirements

General requirements

Complete and submit an Application for Admission. Admission decisions are made on a rolling basis.

Send official copies of your SAT (college code: 5395) or ACT (college code: 3124) and TOEFL or IELTS scores (if English is not your first language) to Mars Hill University.

Send official copies of all Transcripts from previous or current institutions attended (secondary/high school and post-secondary schools) or national examination results such as A-levels (United Kingdom) or Baccalaureate (France).

Transfer students must also send Official College/University Transcripts. Transcripts should be translated to English if necessary.

Optional: Send two Letters of Recommendation from individuals who can attest to your academic ability and personal character.

Submit your $250 Advance Tuition Payment.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38868 USD / year

≈ 38868 USD / year
Out-of-State

38868 USD / year

≈ 38868 USD / year
Domestic

Applies to you

In-State

38868 USD / year

≈ 38868 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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