Overview

The nationally ranked and award-winning marketing faculty share a passion for teaching and mentoring undergraduate students. Faculty members provide many productive ways for students to get involved in the life of the department and work with business partners. The Marketing (Digital and Integrated Marketing Communications) program is offered at Arizona State University.

The department is home to the Center for Services Leadership, the premier international center for the study of the science of services and offers distinctive coursework in professional sales, relationship management and sports business.

Career Opportunities

Through the proper selection of coursework and other educational experiences, a marketing student may prepare for a variety of careers in areas such as:

business development
business-to-business marketing
customer relationship management
international marketing
market research and information management
marketing communications
professional sales and relationship management
retail management
sales management
services marketing

Programme Structure

Courses include:

Services Marketing Strategy
Business-to-Business Marketing Strategy
Competitive Marketing Strategy
Designing Brand Identity: Methods and Digital Tools
Advertising and Beyond: Customer-Centric Brand Development
Professional Sales and Relationship Management
Data-Driven Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-20 00:00:00
- Apply before 2027-01-15 00:00:00

More details

International: Application priority deadline.

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Tempe, United States

Disciplines

Marketing Digital Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Freshmen admission requirements: 1230 SAT Reasoning OR 25 ACT score, OR graduated in the top 8% of high school class, OR an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").
Complete the undergraduate application for admission.
Submit the nonrefundable application fee (Arizona residents: $50; Domestic nonresidents: $70; International nonresidents: $85).
Request your official transcript and examination results be sent directly from your school(s) or exam board to Admission Services.
Provide evidence of English language proficiency.
Submit your ACT or SAT scores.
All international students planning to attend Arizona State University will need to first apply for an I-20 in order to apply for an F-1 or J-1 student visa.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37202 USD / year

≈ 37202 USD / year
Out-of-State

34014 USD / year

≈ 34014 USD / year
Domestic

Applies to you

In-State

11822 USD / year

≈ 11822 USD / year

Additional Details

Online tuition:

Non-resident $13,920

Arizona resident $11,822

Living costs

Tempe

United States

900 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Digital and Integrated Marketing Communications).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Tempe

Funding

Scholarships Information

Available Scholarships

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