Overview

The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

Program Highlights of the Marketing Analytics and Research concentration from Old Dominion University

Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
Prepares students interested in pursuing a graduate degree in marketing or related areas.
Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.

Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.

Careers

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Programme Structure

Courses included:

Language and Culture

Web Analytics

Marketing Analytics
Marketing Reserch

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-08-24 00:00:00
- Apply before 2027-04-15 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Norfolk, United States

Disciplines

Marketing Business Intelligence View 294 other Bachelors in Business Intelligence in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online Application
$50 fee (non-refundable)
Official High School Transcript (or GED Transcript)
Official SAT/ACT Test Scores OR Test Optional

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28620 USD / year

≈ 28620 USD / year
Out-of-State

28620 USD / year

≈ 28620 USD / year
Domestic

Applies to you

In-State

8040 USD / year

≈ 8040 USD / year

Living costs

Norfolk

United States

1100 - 1900 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Analytics and Research.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Program Highlights of the Marketing Analytics and Research concentration from Old Dominion University

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Norfolk

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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