Overview

Communications - Advertising majors who choose advertising as their emphasis at Brigham Young University will receive a firm grasp of communication theory and principles, strategic planning and creative problem- solving and be prepared for entry-level positions in advertising agencies.

Advertising students will learn research methods to gather insights, write and present messaging strategies and ideate creative solutions to answer the needs of specific target audiences. Creative track students will develop concepting and executions skills to make advertisements for all current media channels.

Management track students will perform qualitative and quantitative research, collect and analyze data, learn to evaluate campaign messages and develop effective strategy briefs and media plans.

Career

All advertising students will prepare portfolios required for entry-level careers in the advertising field.

In addition, students will have the opportunity to participate in the BYU AdLab, a student-run professionally mentored advertising agency, which works with national brands as clients to help students cement theories learned in class by applying them in practice.

This field provides career opportunities in advertising, media management, and advertising media sales as well as in its creative, research, media planning, and management functions.

Programme Structure

Courses include:

Advertising Research Methods
Media & the First Amendment
International Media Systems
Media History & Philosophy
Popular Culture & Media
Issues in Global Communication
Media Effects

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-06 00:00:00
- Apply before 2026-08-03 00:00:00
Starting 2027-04-27 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-06-21 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Provo, United States

Disciplines

Communication Studies Advertising View 1451 other Bachelors in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: Wrtg 150. AP credit does not fulfill this requirement.

Note: Students must receive a B grade or better in each course to be eligible to apply for admission to the program.

COMMS 101 - Mass Comm & Soc 3.0
COMMS 230 - Intro Advertising 3.0
WRTG 150 - Writing & Rhetoric 3.0

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13776 USD / year

≈ 13776 USD / year
Out-of-State

13776 USD / year

≈ 13776 USD / year
Domestic

Applies to you

In-State

6888 USD / year

≈ 6888 USD / year

Additional Details

Latter-day Saint: $3,344 / Non-Latter-day Saint: $6,688

Living costs

Provo

United States

944 - 1633 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communications - Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Provo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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