Overview

Discover the University of Oklahoma's Marketing, Management of Information and Technology BBA/MS program, designed to provide you with a comprehensive education in marketing principles, consumer behavior, and the strategic use of technology in marketing. Through this program, you'll develop expertise in both traditional marketing practices and cutting-edge digital marketing strategies.

Key Features

Integration of core marketing courses with specialized training in information technology
Focus on marketing strategy, consumer behavior, and digital marketing techniques
Exploration of topics such as social media marketing, data analytics, and e-commerce
Emphasis on understanding how technology influences consumer decision-making and marketing practices
Exposure to emerging trends and tools in the digital marketing landscape
Collaboration with experienced faculty and industry professionals
Opportunities for internships, hands-on projects, and involvement in marketing-related student organizations
Accelerated pathway to earn both a bachelor's and master's degree
Preparation for careers in marketing, advertising, market research, digital marketing, or related fields

Programme Structure

Courses include:

Consumer Behavior
Digital Marketing Strategy
Social Media Marketing
Marketing Analytics
E-commerce and Online Marketing
Brand Management
Capstone Project in Marketing

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-19 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

140 SCH

Delivered

On Campus

Campus Location

Norman, United States

Disciplines

Marketing IT Management View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school diploma or equivalent
Satisfactory performance in mathematics, business, and communication-related coursework
Minimum GPA requirement (varies based on the university's standards)
SAT/ACT scores (specific score requirements may apply)
Letters of recommendation (optional)
Personal statement or essay (optional)
Admission interview (if applicable)
Some programs may have additional requirements, such as a portfolio of marketing work or demonstrated proficiency in digital marketing tools and platforms.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34414 USD / year

≈ 34414 USD / year
Out-of-State

23490 USD / year

≈ 23490 USD / year
Domestic

Applies to you

In-State

5370 USD / year

≈ 5370 USD / year

Living costs

Norman

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing, Management of Information and Technology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Norman

Funding

Scholarships Information

Available Scholarships

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