Overview

Discover the University of Oklahoma's Advertising, Journalism, and Mass Communication BA/MA program, designed to provide you with a comprehensive education in advertising strategy, media planning, storytelling, and mass communication theory, equipping you with the knowledge and skills to create impactful advertising campaigns and effectively communicate messages to diverse audiences.

Key Features

Integration of advertising core courses with advanced study in journalism and mass communication
Focus on advertising strategy, consumer behavior, and creative advertising concepts
Exploration of media planning, market research, and digital advertising techniques
Emphasis on storytelling and persuasive communication across various media platforms
Exposure to advertising campaign development, brand management, and social media marketing
Collaboration with experienced faculty and industry professionals
Opportunities for internships, hands-on projects, and working with advertising agencies
Accelerated pathway to earn both a bachelor's and master's degree
Preparation for careers in advertising, marketing, media planning, public relations, or related fields

Programme Structure

Courses include:

Advertising Campaigns
Media Planning and Buying
Consumer Behavior
Creative Advertising Concepts
Digital Advertising
Market Research
Mass Communication Research
Capstone Project in Advertising

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-19 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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Credits

147 SCH

147-148

Delivered

On Campus

Campus Location

Norman, United States

Disciplines

Journalism Media Studies & Mass Media Advertising View 909 other Bachelors in Media Studies & Mass Media in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school diploma or equivalent
Satisfactory performance in English, writing, and communication-related coursework
Minimum GPA requirement (varies based on the university's standards)
SAT/ACT scores (specific score requirements may apply)
Letters of recommendation (optional)
Personal statement or essay (optional)
Admission interview (if applicable)
Some programs may have additional requirements, such as a portfolio of advertising or writing samples.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34414 USD / year

≈ 34414 USD / year
Out-of-State

23490 USD / year

≈ 23490 USD / year
Domestic

Applies to you

In-State

5370 USD / year

≈ 5370 USD / year

Living costs

Norman

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising, Journalism, and Mass Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Norman

Funding

Scholarships Information

Available Scholarships

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