Marketing Online Abilene Christian University

Overview

The Marketing Online programme at Abilene Christian University provides a robust foundation in consumer behaviour and strategic brand management. This degree is designed to help students translate their interpersonal strengths into professional success within a vibrant, virtual, Christ-centered academic community.

The curriculum blends general business competencies with specialised training in digital technologies and market research. Students learn to observe consumer habits and preferences to help organisations remain relevant in a consumer-centric world. The programme also explores the economic, legal, and social factors that affect modern business operations.

Flexibility is a core component of this degree, offering two distinct concentrations to suit specific career goals.

Why Marketing Online at Abilene Christian University?

The programme is delivered through the College of Business Administration, which holds prestigious accreditation from the Association to Advance Collegiate Schools of Business. This distinction is shared by only five per cent of business schools globally, ensuring a high standard of academic excellence and professional relevance.

Students benefit from a "Locked-In Tuition" guarantee, which ensures the price of tuition remains the same for the entire duration of the undergraduate degree. This provides financial stability and transparency for students as they progress through their studies in a supportive, faith-based environment.

The faculty includes experienced professionals and researchers who encourage active engagement within the virtual learning environment. This approach fosters a strong sense of connection among peers, preparing graduates to lead with integrity and skill in diverse professional settings across the globe.

Tuition Fee Breakdown

• International fee: USD 45800 per year
• National fee: USD 45800 per year
• Local fee: USD 45800 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of university requirements, a business core, and specialised concentration courses. Modules may include:

• Marketing
• Consumer Behaviour
• Innovation
• Digital Marketing
• Accounting
• Financial Analysis
• Statistical Concepts
• Management Information Systems
• Organizational Behavior
• Strategy
• Personal Selling
• Global Strategy
• Data Mining

Careers with Marketing Online

Graduates are prepared for a wide range of roles in both the non-profit and for-profit sectors. The programme equips students with the strategic and analytical tools necessary to manage complex campaigns and lead marketing departments in an increasingly digital and globalised economy.

Common career paths for graduates include roles such as marketing managers, market research analysts, and brand managers. The skills gained are also highly applicable to positions in public relations, social media management, advertising, and professional sales across various industries.

The demand for skilled marketing professionals continues to grow, with significant opportunities in data science and digital communications. Graduates leave the programme with a professional portfolio that showcases their ability to drive engagement, performance, and profits for their future employers.