Overview

Students at Advertising and Marketing Communications from Webster University are challenged to think strategically and creatively to solve client problems using a full spectrum of advertising and marketing communications tools. From traditional print and broadcast advertising, to social media, mobile applications and emerging technologies, students learn to develop fully-integrated campaigns that will achieve a company or organization’s promotional objectives.

To give each student experience in multiple career roles, the foundation curriculum encourages active participation in all phases of the marketing communications process, including research, planning, strategy development, copywriting, visual communication, art direction, budgeting, media buying, social media, mobile marketing and campaign analysis.

Learning Outcomes

Successful graduates of this program will be able to:

Analyze an organization's strategic communication opportunities across traditional and digital marketing communication channels.
Create multiplatform marketing communication programs to address defined objectives.
Think strategically in weighing communication options and providing objective based recommendations in a chosen area of specialization.
Communicate industry terminology, theories, data, best practices and principles to present and support their work.
Demonstrate interpersonal and organizational skills to work effectively in a team environment in execution and measurement of strategic communication plans.

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Programme Structure

Courses include:

Media Foundations
Media Writing
Creative Strategies for Advertising
Writing for Advertising
Social Media Content and Development

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-06-02 00:00:00

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Starting 2026-08-18 00:00:00

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Starting 2027-01-19 00:00:00

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More details

The deadline to apply as an international student is approximately ten weeks before the first day of classes for each term.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Webster Groves, United States

Disciplines

Marketing Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Proof of English Proficiency

Official Transcripts, Copy of Diploma, English Translation

Essay or Resume

International Transfer Students (within USA)

Special Program Requirement

Letter of Recommendation (On Request)

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33360 USD / year

≈ 33360 USD / year
Out-of-State

33360 USD / year

≈ 33360 USD / year
Domestic

Applies to you

In-State

33360 USD / year

≈ 33360 USD / year

Living costs

Webster Groves

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning Outcomes

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Webster Groves

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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