Overview

Nichols College's Marketing Analytics is the study of the effectiveness of marketing. Our program examines how society, the economy, and consumers respond to messaging to help companies plan their next move.The Marketing Analytics curriculum provides a solid foundation of professional and interpersonal communication, planning, and presentation skills through real-time business scenarios and experiential learning, as well as general business knowledge through a flexible list of electives. We challenge you to apply quantitative and qualitative research to marketing problems, create and deliver persuasive business documents, and defend your recommendations based on the evaluations that you created.

Our industry-veteran faculty focuses on leveraging data and analysis through research, big data, analytical tools and techniques, and reporting to help you understand how to make data-driven marketing predictions. It is crucial for students to understand the value of analytics in order have a keen understanding of what businesses are up against.

Career

As the marketing landscape continues to evolve at a record-breaking pace, so does the demand for marketing professionals with critical thinking, problem solving, and research skills. Our Marketing Analytics degree will help you meet that demand, and take advantage of an employment outlook for research analytical professionals that is projected to grow by 23% according to the U.S. Bureau of Labor and Statistics.

This exciting program prepares students for a proactive career as a market research analyst, currently listed as one of the Best Business Jobs in 2019, as well as a variety of jobs in industries including advertising, social media marketing, corporate, and branding!

Programme Structure

Courses include:

Communication Studies
Consumer Marketing
Market Research
Marketing Seminar
Data Mining
Project Management
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-25 00:00:00 , International

More details

Applications for full-time undergraduate students are accepted on a rolling basis and decisions are made when applications are complete.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Dudley, United States

Disciplines

Marketing Business Intelligence View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application
Proof of English Proficiency (see English Language Proficiency Requirements)
If seeking a degree, official secondary and (if applicable) post-secondary school transcript(s), translated and evaluated
Declaration of Finances or Notarized Affidavit of Support
Personal statement or essay
One academic letter of recommendation

To demonstrate English proficiency, you must submit at least one of the following:

Minimum TOEFL Score of 72 (ibt)
Minimum IELTs Score of 6
Minimum of 49 on the Pearson Academic PTE
Minimum SAT Verbal/Critical Reading score of 350
Minimum score of 95 on Duolingo ESL
Minimum score of 14 on the ACT English and Reading sections
Interview with a member of the Nichols Admissions Team
Graduation from an accredited, English speaking, non-distance learning secondary school with a college preparatory curriculum
Successful completion of an English Language Program

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43300 USD / year

≈ 43300 USD / year
Out-of-State

43300 USD / year

≈ 43300 USD / year
Domestic

Applies to you

In-State

43300 USD / year

≈ 43300 USD / year

Living costs

Dudley

United States

1040 - 2153 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Courses include:

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Dudley

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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