Overview
Overview
Every course in our Marketing program at West Virginia University emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.
The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.
Programme Structure
Courses include:
- Buyer Behavior
- Personal Selling
- Professional Selling
- Marketing Research
- Digital Media
- Online Analytics
Key information
Duration
- Part-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , National
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- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before , International
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- Starting
- Apply before , International
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Language
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Credits
Delivered
Campus Location
- Morgantown, United States
Disciplines
Marketing View 203 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Must have at least a 2.5 grade-point average on a 4.0 scale for general admission.
- Must meet English Proficiency or request conditional admission and admission to the Intensive English Program (IEP).
- Please be advised that some Engineering majors may reach capacity and therefore will be restricted from entry.
- For direct admission to some colleges and majors, SAT or ACT scores are required and must be sent to WVU directly from the respective testing services. Please review the program requirements. For all other majors, international students are encouraged but not required to submit SAT or ACT scores, if available. SAT/ACT scores are useful for determining scholarship eligibility.
- WVU welcomes applications from students with IGCSE and O-Level Certificates from an approved UK exam board for admissions consideration. We require a minimum of five subject passes, of which two must be English and Mathematics.
Tuition Fees
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International Applies to you
Applies to youNon-residents15630 USD / year≈ 15630 USD / year - Out-of-State15630 USD / year≈ 15630 USD / year
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Domestic
Applies to youIn-State15630 USD / year≈ 15630 USD / year
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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