Overview

Every course in our Marketing program at West Virginia University emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.

Programme Structure

Courses include:

Buyer Behavior

Personal Selling

Professional Selling

Marketing Research

Digital Media
Online Analytics

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-05-18 00:00:00
- Apply before 2027-02-15 00:00:00 , International
Starting 2027-08-18 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

Online

Campus Location

Morgantown, United States

Disciplines

Marketing View 203 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Must have at least a 2.5 grade-point average on a 4.0 scale for general admission.
Must meet English Proficiency or request conditional admission and admission to the Intensive English Program (IEP).
Please be advised that some Engineering majors may reach capacity and therefore will be restricted from entry.
For direct admission to some colleges and majors, SAT or ACT scores are required and must be sent to WVU directly from the respective testing services. Please review the program requirements. For all other majors, international students are encouraged but not required to submit SAT or ACT scores, if available. SAT/ACT scores are useful for determining scholarship eligibility.
WVU welcomes applications from students with IGCSE and O-Level Certificates from an approved UK exam board for admissions consideration. We require a minimum of five subject passes, of which two must be English and Mathematics.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15630 USD / year

≈ 15630 USD / year
Out-of-State

15630 USD / year

≈ 15630 USD / year
Domestic

Applies to you

In-State

15630 USD / year

≈ 15630 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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