Overview

Effective marketing is a core component of every successful business and is often more important than the actual product or service being sold. The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Marketing majors learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media such as website development, as well as social marketing through mediums like blogs, Facebook, YouTube, and Twitter.Marketing at the Mississippi University for Women is more than just promotion and advertising. The essence of the marketing profession is identifying customers’ needs and then guiding organizations to develop, distribute, price, and promote products and services. It encompasses a wide range of activities that facilitate transactions between buyers and sellers and covers diverse disciplines like professional sales, public relations, pricing, packaging, retailing, marketing research, new product development and distribution.

Careers

A career in marketing is enjoyable and fun, and nearly all organizations employ marketing professionals. A marketing degree lends itself to careers in just about any field because without effective marketing strategies, a product or service ultimately fails in the marketplace. Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals.

Programme Structure

Courses include:

Marketing

Senior Seminar in Business

Consumer Behavior

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-05-01 00:00:00 , International
Starting 2027-01-14 00:00:00
- Apply before 2026-10-01 00:00:00 , International

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

5.5

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Credits

121 SCH

Delivered

On Campus

Campus Location

Columbia, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply for undergraduate admissions and submit $40 application fee.

Official transcripts from your high school or secondary institution. Leaving certificates are acceptable as well.

Official TOEFL, IELTS scores and ACT (18 or higher) or SAT (960 or higher) scores.

Statements of Financial Backing. Bank statements and letters of financial support should be provided.

Student Health Agreement Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8748 USD / year

≈ 8748 USD / year
Out-of-State

8748 USD / year

≈ 8748 USD / year
Domestic

Applies to you

In-State

8748 USD / year

≈ 8748 USD / year

Living costs

Columbia

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Columbia

Funding

Scholarships Information

Available Scholarships

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