Overview

Key features

Students in the Digital and Interactive Marketing program at Western Connecticut State University will examine many aspects of interactive, electronic and internet marketing including: managing creative and promotional processes, utilizing database technologies, developing and maintaining relationships with customers, managing effective e-commerce websites, developing search engine marketing and social media marketing programs and managing interactive marketing organizations in a globally and socially responsive manner.

Your WCSU marketing degree leads to a sound understanding of marketing’s role in competitive environments

With a deep understanding of the dynamics of the competitive business world, WCSU marketing students have proven, year after year, to be well-prepared as they enter the workforce.

A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:

Perform an analysis of the current marketing situation
Identify opportunities and threats in the business environment
Develop quantified marketing objectives
Develop viable marketing strategies
Develop detailed action programs
Develop projected or pro-forma income (and other financial) statements related to the plan

Programme Structure

Courses included:

Consumer Behavior

Contemporary Advertising and Integrated Marketing Communications

Customer Relationships Management and Database Marketing

E-Commerce and Internet Marketing

Marketing Research: Methods and Applications
Marketing Management: Analysis Planning and Implementation

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-21 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-26 00:00:00
- Apply before 2027-03-01 00:00:00 , International

More details

Nationals - Admissions on a rolling basis.

Language

English

Duolingo English Test

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Danbury, United States

Disciplines

Marketing Digital Marketing Marketing Management View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

1. Online application

2. Medical forms

3. Personal Essay explaining your reasons for seeking admission OR on a topic of your choice

3. Two (2) letters of recommendation from teachers or employers – OPTIONAL

4. Official Test Scores.

5. High School and University Diplomas and Transcripts with Foreign Credit Evaluation

6. $50 Non-Refundable Application Fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16901 USD / year

≈ 16901 USD / year
Out-of-State

16901 USD / year

≈ 16901 USD / year
Domestic

Applies to you

In-State

13401 USD / year

≈ 13401 USD / year

Living costs

Danbury

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital and Interactive Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Danbury

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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