Overview

Key features

Your Western Connecticut State University Marketing degree leads to a sound understanding of marketing’s role in competitive environments

With a deep understanding of the dynamics of the competitive business world, WCSU marketing students have proven, year after year, to be well-prepared as they enter the workforce.

The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed.

Programme Structure

Courses included:

Consumer Behavior

Contemporary Advertising & Integrated Marketing

Sales Management in Marketing

Marketing Research: Methods and Applications
Marketing Management: Analysis Planning and Implementation

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00

Apply anytime.
Starting 2027-01-21 00:00:00

Apply anytime.

More details

Admissions on a rolling basis.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Danbury, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

1. Online application

2. Medical forms

3. Personal Essay explaining your reasons for seeking admission OR on a topic of your choice

3. Two (2) letters of recommendation from teachers or employers – OPTIONAL

4. Official Test Scores.

5. High School and University Diplomas and Transcripts with Foreign Credit Evaluation

6. $50 Non-Refundable Application Fee

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16901 USD / year

≈ 16901 USD / year
Out-of-State

16901 USD / year

≈ 16901 USD / year
Domestic

Applies to you

In-State

13401 USD / year

≈ 13401 USD / year

Living costs

Danbury

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Danbury

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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