Overview

Companies need marketing professionals who understand the customer journey and know how to build top-notch digital experiences that foster positive first impressions. At IWU, you’ll develop skills that help you manage the essential functions of a marketing department or agency, from leadership methods to the foundations of economics and finance. Dive deeper and focus your studies with the specialization in Marketing - Digital Media Business Strategies program from Indiana Wesleyan University, where you’ll pick up effective strategies for managing social media, branding, advertising and promotion.

Fully online, flexible learning format
Complete the program in as little as one year
Growing career field with opportunities to merge both creative and business skills

Specializations available in Digital Media Business Strategies and Marketing Analytics

Career Options

Marketing Manager
Market Analyst
Sales Representative or Manager
Retail Manager

Programme Structure

Courses include:

Marketing
Economic Principles for Managers
Ethical and Legal Business Concepts
Accounting and Financial Concepts of Business
Social Media and Consumer Behavior

Key information

Duration

Part-time
- 22 months

Start dates & application deadlines

Starting 2026-06-03 00:00:00

Apply anytime.

Language

English

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TOEFL^® IBT

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

Online

Campus Location

Marion, United States

Disciplines

Business Administration Marketing Digital Media View 52 other Bachelors in Digital Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Proof of high school graduation or GED certification.
Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29781 USD / year

≈ 29781 USD / year
Out-of-State

29781 USD / year

≈ 29781 USD / year
Domestic

Applies to you

In-State

29781 USD / year

≈ 29781 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Digital Media Business Strategies.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Options

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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