Overview

Key Features

The Marketing program from Emory University is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta's marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decision-making, multi-channel management, and assessing market opportunities in emerging markets. If you focus your studies in marketing, you will select from electives that develop your toolkit to analyze customers and market opportunities, assess and create marketing strategies, and implement marketing programs.

Further, the shift in marketing resources to online media and channels, the emerging importance of consumer-generated communications, and the growing prevalence of customer databases present opportunities for graduates whose skills combine the traditional creative approach to marketing with a data-driven perspective to resource allocation.

Graduates with an area depth in marketing have obtained positions involving product and brand management, digital and interactive marketing, e-business, advertising and marketing communications, marketing research and customer insights, customer relationship management, pricing, sales and account management, and consulting. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic commerce, and consulting firms/institutions in the public and private sectors. Besides students whose focal interest is a career in marketing, the Marketing major is popular for students interested in general management careers, as well as in the media and entertainment field, and management consulting.

Programme Structure

Courses include:

Financial Reporting

Corporate & Partnership Taxation

Advanced Audit

International Accounting

Advanced Corporate Finance

Advanced Financial Markets

Investment Banking

Derivative Asset Analysis

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-27 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Atlanta, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The Common Application or Coalition Application
$75 application fee or application fee waiver
Official high school transcripts and official college transcripts, if applicable
If English is your second language, TOEFL or IELTS results are also recommended
Secondary school report/counselor’s recommendation
Two teacher letters of recommendation from core-area academic teachers
For those applying EDII or RD: Midyear report and transcript

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

70300 USD / year

≈ 70300 USD / year
Out-of-State

70300 USD / year

≈ 70300 USD / year
Domestic

Applies to you

In-State

70300 USD / year

≈ 70300 USD / year

Living costs

Atlanta

United States

1213 - 2208 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Atlanta

Funding

Scholarships Information

Available Scholarships

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