Overview

The Marketing programme at Emory University provides students with a sophisticated understanding of how value is created and exchanged within modern global markets. This curriculum blends creative strategic thinking with rigorous analytical methods to prepare graduates for the complexities of contemporary commercial environments.

Students benefit from a faculty comprised of world-renowned scholars who specialise in areas such as customer relationship management, pricing auctions, and social media evolution. The teaching approach emphasises the shift towards digital channels and the increasing importance of consumer-generated communications. By integrating traditional marketing principles with modern data science, the programme ensures that learners can effectively manage resources in both emerging and established markets.

Why Marketing at Emory University?

The programme is delivered through the Goizueta Business School, which is consistently ranked among the top ten undergraduate business providers nationally. Its location in Atlanta offers a distinct advantage, providing proximity to a major commercial hub and numerous regional offices of global corporations. Students have access to specialised research facilities, including the Behavioral Research Lab, and can participate in unique initiatives like the Sustainable Business Group. The school’s strong partnerships with industry leaders allow for practical engagement through fieldwork and consultancy projects.

Tuition Fee Breakdown

International fee: USD 70300 per year
National fee: USD 70300 per year
Local fee: USD 70300 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Product & Brand Management
Pricing Strategy
Data Driven Market Intelligence
Consumer Behavior
Global Marketing
Entertainment & Media Fieldwork
Marketing Consultancy Practicum
Advertising & Marketing Communication
Sports Marketing
AI in Marketing

Careers with Marketing

Graduates are highly successful in the job market, with a significant majority receiving professional offers within three months of completing their studies. The curriculum prepares individuals for diverse roles such as product manager, digital marketing specialist, and customer insights analyst. Alumni frequently secure positions in advertising, e-business, and account management across various sectors. Employment opportunities span from small startups to large multinational organisations, including consulting firms, consumer goods companies, and public sector institutions.

Programme Structure

Courses include:

Financial Reporting

Corporate & Partnership Taxation

Advanced Audit

International Accounting

Advanced Corporate Finance

Advanced Financial Markets

Investment Banking

Derivative Asset Analysis

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-23 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Atlanta, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The Common Application or Coalition Application
$75 application fee or application fee waiver
Official high school transcripts and official college transcripts, if applicable
If English is your second language, TOEFL or IELTS results are also recommended
Secondary school report/counselor’s recommendation
Two teacher letters of recommendation from core-area academic teachers
For those applying EDII or RD: Midyear report and transcript

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

70300 USD / year

≈ 70300 USD / year
Out-of-State

70300 USD / year

≈ 70300 USD / year
Domestic

Applies to you

In-State

70300 USD / year

≈ 70300 USD / year

Living costs

Atlanta

United States

1213 - 2208 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Atlanta

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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