Overview

This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. The Bachelor of Arts in Social Media from Grand Canyon University prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.

The Bachelor of Arts in Social Media is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this degree on campus will have access to our state-of-the-art learning laboratory and Canyon Ventures. This brand-new innovation space provides students with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. Students will also benefit from studio tours, guest speakers and project critiques, preparing them for what’s to come after graduation. Additionally, students can use GCU’s extensive network to their advantage by networking with local companies and inquiring about available internship opportunities.

Careers

Graduates of GCU’s Bachelor of Arts in Social Media are prepared for positions in advertising, marketing, public relations, digital media and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business. Program graduates often go on to become:

Content strategist

Digital creative specialist

Digital media coordinator

Digital media designer

Graphic designer

SEO specialist

Social media content coordinator

Social media content creator

Social media designer

Social media editor

Social media manager

Social media producer

Social media specialist

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Programme Structure

Courses include:

Social media communities

Social media data analytics

Social media for events, entertainment and sports

Social media reputation management

Advertising copywriting

Multi-media journalism in the 21st century

Photography and video for social media

Production methods

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-03 00:00:00

Apply anytime.
Starting 2026-01-06 00:00:00

Apply anytime.

More details

Our rolling admissions policy means that we admit new students year-round.

Language

English

IELTS

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus, Online

Disciplines

Media Studies & Mass Media Digital Marketing View 1153 other Bachelors in Media Studies & Mass Media in United States

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Academic requirements

GPA

English requirements

IELTS

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Grand Canyon University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

To be accepted for admission to Grand Canyon University's (GCU) campus or online undergraduate programs, you must submit acceptable high school or college transcripts to meet the admission requirements

Direct start applicants interested in attending GCU must meet one of the following requirements:

High School Graduate with an Unweighted GPA of 3.0+
High School Graduate with an Unweighted GPA of 2.5+ and Qualifying College Entrance Exam Score
GED and Transcript of All Credit-bearing Coursework

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.
National

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.
In-State

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.

Online: $485 per credit

Living costs for Phoenix

900 - 1450 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Social Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Living costs for Phoenix

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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