Overview

This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. The Bachelor of Arts in Social Media from Grand Canyon University prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.

The Bachelor of Arts in Social Media is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this degree on campus will have access to our state-of-the-art learning laboratory and Canyon Ventures. This brand-new innovation space provides students with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. Students will also benefit from studio tours, guest speakers and project critiques, preparing them for what’s to come after graduation. Additionally, students can use GCU’s extensive network to their advantage by networking with local companies and inquiring about available internship opportunities.

Careers

Graduates of GCU’s Bachelor of Arts in Social Media are prepared for positions in advertising, marketing, public relations, digital media and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business. Program graduates often go on to become:

Content strategist

Digital creative specialist

Digital media coordinator

Digital media designer

Graphic designer

SEO specialist

Social media content coordinator

Social media content creator

Social media designer

Social media editor

Social media manager

Social media producer

Social media specialist

Programme Structure

Courses include:

Social media communities

Social media data analytics

Social media for events, entertainment and sports

Social media reputation management

Advertising copywriting

Multi-media journalism in the 21st century

Photography and video for social media

Production methods

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-05 00:00:00

Apply anytime.

More details

The university’s rolling admissions policy allows new students to be admitted throughout the year.

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Phoenix, United States

Disciplines

Media Studies & Mass Media Digital Marketing View 906 other Bachelors in Media Studies & Mass Media in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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IELTS

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98 accuracy using real exam data
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Other requirements

General requirements

To be accepted for admission to Grand Canyon University's (GCU) campus or online undergraduate programs, you must submit acceptable high school or college transcripts to meet the admission requirements

Direct start applicants interested in attending GCU must meet one of the following requirements:

High School Graduate with an Unweighted GPA of 3.0+
High School Graduate with an Unweighted GPA of 2.5+ and Qualifying College Entrance Exam Score
GED and Transcript of All Credit-bearing Coursework

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16500 USD / year

≈ 16500 USD / year
Out-of-State

16500 USD / year

≈ 16500 USD / year
Domestic

Applies to you

In-State

16500 USD / year

≈ 16500 USD / year

Additional Details

Online fee + $485/ credit

Living costs

Phoenix

United States

900 - 1450 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Social Media.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Phoenix

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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