Overview

In this program, offered by the Colangelo College of Business, you’ll learn valuable marketing and advertising tactics and gain an integrated marketing communications perspective while preparing for a variety of roles in our global business environment.

As a Applied Marketing and Advertising student at Grand Canyon University, you’ll build on your business knowledge to refine your critical analysis and problem-solving skills, as well as learn to apply a values-based Christian worldview. You’ll have the chance to examine all aspects of traditional and digital marketing, including: audience segmentation, design, pricing, promotion, distribution, strategy timelines, customer relationship management and more.

Throughout the Bachelor of Science in Applied Marketing and Advertising program, you’ll learn how to:

Develop, implement and assess marketing strategies

Evaluate consumer behaviour and anallyze marketing data

Examine management processes for effective organizations

Identify business opportunities and solve real-world business problems

Design integrated marketing communications plans

Make informed decisions based on historical, current and reliable information

Determine marketing strategies to drive sales and maximize profitability

Careers

With a BS in Applied Marketing and Advertising from GCU, you’ll be prepared to take on a range of roles across the fast-paced field of business. From public relations to sales to market research, there are many opportunities available for marketing and advertising graduates.

These positions include:

Marketing managers

Sales managers

Market research analysts

Digital marketing specialists

Public relations professionals

Marketing communications specialists

Media planners and more

Programme Structure

Courses include:

Buyer and Consumer Behavior

Financial Decision Making

Promotion and Advertising

Organizational Behavior and Management

Entrepreneurship and Innovation

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-05 00:00:00

Apply anytime.

More details

The university’s rolling admissions policy allows new students to be admitted throughout the year.

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Phoenix, United States

Disciplines

Marketing Advertising View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

To be accepted for admission to Grand Canyon University's (GCU) campus or online undergraduate programs, you must submit acceptable high school or college transcripts to meet the admission requirements

Direct start applicants interested in attending GCU must meet one of the following requirements:

High School Graduate with an Unweighted GPA of 3.0+
High School Graduate with an Unweighted GPA of 2.5+ and Qualifying College Entrance Exam Score
GED and Transcript of All Credit-bearing Coursework

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16500 USD / year

≈ 16500 USD / year
Out-of-State

16500 USD / year

≈ 16500 USD / year
Domestic

Applies to you

In-State

16500 USD / year

≈ 16500 USD / year

Additional Details

Online fee + $485/ credit

Living costs

Phoenix

United States

900 - 1450 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Applied Marketing and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Phoenix

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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