B.S.J. On Campus

Advertising and Public Relations

West Virginia University

48 months
26736 USD/year
27336 USD/year
9816 USD/year
Tuition fee
Apply date
Start date


The Advertising and Public Relations program from West Virginia University teaches students how to ethically serve and engage diverse audiences in all sectors of society. As such, student learn how to develop and manage creative, comprehensive and strategic campaigns.


Students in the Advertising and Public Relations program from West Virginia University select an area of emphasis (AOE) in either advertising or public relations to complement their strategic communications coursework. Both majors require creativity and critical thinking.

Students build skills in writing, research, strategy, design, digital and social media, as well as the history and laws that provide a foundation for their field. They may further their expertise through such courses as Martin Hall Agency, crisis communication, International communication, event planning, advocacy communication, visual storytelling, media planning, influencer marketing and study abroad experiences. Students plan and produce promotional and educational campaigns and materials for actual clients, which include local businesses, nonprofits and communities, as well as larger grant-funded projects that impact our state. As a result, students gain real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare, and other public-sector fields.

Students who select the advertising AOE within the advertising and public relations major obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media and account management are available to round out students’ individual interests. They go on to work at advertising and marketing agencies, within corporate communications offices, as media planners, or as consultants and business owners. The advertising curriculum affords a solid foundation for law or other specialized graduate programs.

Students who select the public relations AOE within the advertising and public relations major take courses in strategic writing and social media, design, audience research and analysis, and campaigns. Other courses that apply to the major include special event planning, crisis communication, multi- and interactive media, international public relations and influencer marketing. Students go on to work at communications agencies, in government, health care organizations, nonprofits, corporations and politics. Those students who wish to go on to graduate school have a solid grounding in writing, research, analysis and communications.


  • Advertising Sales Agents
  • Advertising and Promotions Managers
  • Art Directors
  • General and Operations Managers
  • Meeting, Convention and Event Planners

Programme Structure

Courses include:

  • Media Planning and Strategy
  • Web Development
  • Strategic Event Planning and Promotion
  • Branded Content and Narrative
  • Strategic Social Media

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • Must have at least a 2.5 grade-point average on a 4.0 scale for general admission.
  • Must meet English Proficiency or request conditional admission and admission to the Intensive English Program (IEP).
  • Please be advised that some Engineering majors may reach capacity and therefore will be restricted from entry.
  • For direct admission to some colleges and majors, SAT or ACT scores are required and must be sent to WVU directly from the respective testing services. Please review the program requirements. For all other majors, international students are encouraged but not required to submit SAT or ACT scores, if available. SAT/ACT scores are useful for determining scholarship eligibility.
  • WVU welcomes applications from students with IGCSE and O-Level Certificates from Cambridge International for admissions consideration.

Tuition Fee

To alway see correct tuition fees
  • International

    26736 USD/year
    Tuition Fee
    Based on the tuition of 26736 USD per year during 48 months.
  • National

    27336 USD/year
    Tuition Fee
    Based on the tuition of 27336 USD per year during 48 months.
  • In-State

    9816 USD/year
    Tuition Fee
    Based on the tuition of 9816 USD per year during 48 months.

Living costs for Morgantown

775 - 1290 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising and Public Relations
West Virginia University


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