Overview
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people.
Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. The ability to communicate effectively is one of the most sought-after skills by prospective employers industry wide.
Graduates of the the Marketing - Strategic and Digital Communication degrees at Drexel University enter the workforce one year sooner with the benefits of a master’s degree in strategic and digital communication, using the year saved to gain full-time experience and earn a salary in the field.
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.
MS in Strategic & Digital Communication
Drexel’s Master of Science in Strategic and Digital Communication requires 45.0 credits, and prepares students for careers in a wide range of professional activities relating to communication in both media environments and communication contexts that are characterized by advanced digitization.Programme Structure
Courses included
Business Communication
Career Management and Professional Development
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
Electricity and Motion
Light and Sound
Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
Delivered
Campus Location
- Philadelphia, United States
Disciplines
Marketing Digital Media Digital Marketing View 141 other Bachelors in Digital Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
IELTS & PTE Test Preparation
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
Both incoming freshmen and current Marketing (MKTG) majors are eligible to apply for this program. Students who are already matriculated may apply after completing a minimum of 90.0 credits but no more than 120.0 credits. Applicants must have a minimum 3.0 GPA and maintain this GPA throughout the program.
In addition to formally applying, applicants must provide:
- A 500-word statement of goals that explains why they want to enroll in the accelerated degree program.
- The name of a faculty reference who can speak to the applicant’s academic qualifications and preparedness for graduate studies.
Tuition Fees
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International Applies to you
Applies to youNon-residents61842 USD / year≈ 61842 USD / year - Out-of-State61842 USD / year≈ 61842 USD / year
-
Domestic
Applies to youIn-State61842 USD / year≈ 61842 USD / year
Living costs
Philadelphia
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing - Strategic and Digital Communication.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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