Overview

The Marketing programme at Villanova University offers students a deep understanding of the vital links between modern organisations and their consumers. This curriculum focuses on the strategic management of product pricing, promotion, and distribution within various commercial landscapes. Students develop the ability to access real-time information and communicate complex results effectively.

Why Marketing at Villanova University?

Studying at this institution allows students to engage with the Villanova School of Business experience, which emphasises the integration of core business principles with specialised marketing expertise. The department provides access to the O’Donnell Centre for Professional Development, ensuring students are prepared for the competitive global market. Furthermore, the programme offers unique opportunities to specialise through specific concentrations in Digital Marketing and Business Development, allowing for a tailored educational journey that meets individual career goals.

Tuition Fee Breakdown

International fee: USD 69846 per year
National fee: USD 69846 per year
Local fee: USD 69846 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum requires the completion of a rigorous core business foundation alongside specialised departmental units. Modules may include:

Marketing Research
Buyer Behaviour
Global Pharmaceutical Industry
Digital Marketing
Business Development
Marketing Strategy
Product Management
Promotion and Distribution

Careers with Marketing

Graduates are prepared for diverse roles across the commercial sector, as marketing serves as the lifeline for organisational success. Many professionals rotate through marketing positions or dedicate their entire careers to this field, working in both consumer-facing and business-to-business environments. Potential career paths include roles in market research, brand management, digital strategy, and business development. The skills acquired in data analysis and problem-solving are highly transferable, making graduates valuable assets in industries ranging from retail and technology to the global pharmaceutical sector.

Programme Structure

Courses include:

Marketing Research
Marketing Management
Marketing Analytics
Global Marketing
Social Media Marketing
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-23 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Application for Admission with Essays
$80 application fee
Secondary School Report and Transcript(s): All documents submitted must be official and in the original language. Documents not in English must be accompanied by an official translation in order to be reviewed.
English Language Proficiency
Financial Documentation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

69846 USD / year

≈ 69846 USD / year
Out-of-State

69846 USD / year

≈ 69846 USD / year
Domestic

Applies to you

In-State

69846 USD / year

≈ 69846 USD / year

Living costs

Philadelphia

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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