Overview

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The Advertising and Public Relations major at Grand Valley State University stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising and Public Relations at Grand Valley?

The Advertising and Public Relations curriculum is geared to the demands of the industry's ever-changing standards and includes courses recommended by national panels of advertising and public relations educators and professionals.
Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand. They have academic accomplishments and stellar professional resumes representing a variety of backgrounds in the field.
Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
Hands-on experience with real clients in classes, internships, GrandPR (a student-run PR firm), and the National Student Advertising Competition, in which our students have placed five times as national finalists.
Valuable industry connections through networking and via membership in local student chapters of the American Advertising Federation and the Public Relations Student Society of America.

Programme Structure

Students study a variety of topics within the major, including:

Campaigns
Ethics and law
Media planning
Public relations writing
Copywriting
Management
Research
Advertising and public relations technology

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-31 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-31 00:00:00 , National
Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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Credits

120 SCH

Delivered

On Campus

Campus Location

Allendale, United States

Disciplines

Public Relations Advertising View 324 other Bachelors in Public Relations in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

High school courses completed
Cumulative grade point average
Standardized test scores
Grade point trend

Rank in class

The middle 50 percent of admitted freshmen students scored between:

3.4 and 3.9 high school grade point average
21 and 26 ACT
1050-1240 SAT

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22770 USD / year

≈ 22770 USD / year
Out-of-State

22770 USD / year

≈ 22770 USD / year
Domestic

Applies to you

In-State

16122 USD / year

≈ 16122 USD / year

Living costs

Allendale

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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