Overview

Marketing is all about connecting with people, understanding their needs, and creating strategies to deliver products or services that make a difference.

As a Business Administration - Marketing from The University of Maine student, you’ll dive into consumer behavior, market research, and branding techniques to learn how to tell compelling stories that resonate with your audience.

Key Facts

But marketing isn’t just about selling—it’s about building relationships, sparking conversations, and driving growth for businesses and organizations. Whether you’re passionate about digital marketing, social media, or strategic planning, UMaine will equip you with the skills and knowledge to thrive in a fast-paced, ever-evolving industry.

Potential Careers

Marketing Coordinator

Digital Marketing Specialist

Market Research Analyst

Brand Manager

Account Executive

Content Marketing Manager

Event Coordinator

Marketing Analyst

Website Manager

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Programme Structure

Courses included:

The Legal Environment of Business

Digital Business Transformation

Production/Operations Management

Business Finance

Strategic Management

Services Marketing

Consumer Behavior

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-09-02 00:00:00
- Apply before 2027-04-01 00:00:00 , International
- Apply before 2027-03-01 00:00:00 , National

More details

Applications received after these deadlines will be considered for admission and scholarship on availability basis.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Orono, United States

Disciplines

Business Administration Marketing Digital Marketing View 1055 other Bachelors in Marketing in United States

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Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A complete application for first-year and transfer applicants includes:

a completed application (either the ApplyMaine Application, the Common Application, ReActivation Form, or our Certificate Program Application)

an official high school transcript

official college transcripts for all attempted college coursework

a school recommendation (first-year applicants only)

an essay or personal statement is recommended

Nursing applicants are required to submit written responses to specific Nursing essay prompts available for first-year applicants and for transfer applicants.

It’s free to apply!

UMaine has adopted a test optional status for all of its programs.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36870 USD / year

≈ 36870 USD / year
Out-of-State

36870 USD / year

≈ 36870 USD / year
Domestic

Applies to you

In-State

12720 USD / year

≈ 12720 USD / year

Living costs

Orono

United States

1216 - 1888 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Potential Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Orono

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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