Overview

The Business Administration (Marketing) at University of Missouri - Columbia provides students with a deep understanding of the strategies and business processes required to acquire and manage customers. This degree focuses on identifying unique market values and assembling the necessary resources to deliver excellence in a competitive global landscape.

Why Business Administration (Marketing) at University of Missouri - Columbia?

Students benefit from a curriculum hosted within the Trulaske College of Business, which emphasises the practical application of marketing tactics. The department offers specialised undergraduate certificates in areas such as Sales and Customer Development, Marketing Analytics, Digital Marketing, and Global Business to enhance professional expertise.

Tuition Fee Breakdown

International fee: USD 38168 per year
National fee: USD 37820 per year
Local fee: USD 15548 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover the essential pillars of modern commerce and strategic planning. Modules may include:

Market Research
Customer Development
Marketing Analytics
Digital Marketing
Global Business
Business Processes
Market Segmentation

Careers with Business Administration (Marketing)

Graduates from this programme are well-equipped to enter a variety of high-level professional sectors. The skills acquired during the course allow alumni to pursue diverse roles in management, analysis, and strategic communication across numerous industries.

Common career destinations for graduates include:

Marketing Managers
Market Research Analysts
Advertising and Promotions Managers
Public Relations Specialists
Sales Managers
Management Analysts
General and Operations Managers
Chief Executives
Industrial Production Managers

The programme also prepares students for roles in postsecondary business education and administrative services management, ensuring a broad range of opportunities in both the private and public sectors.

Programme Structure

Courses include:

Money, Banking and Financial Markets

Managerial Economics

Corporate Finance

Principles of Management

Principles of Marketing

Advanced Professional Development Principles

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-21 00:00:00
- Apply before 2026-07-21 00:00:00 , International
Starting 2027-06-02 00:00:00
- Apply before 2026-12-02 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-02-19 00:00:00 , International

More details

International- There are no application deadlines, but we recommend you apply 6-12 months before the start of the semester you wish to begin taking classes.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Columbia, United States

Disciplines

Business Administration Marketing Digital Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the required core coursework with the required grades.

Meet the English language requirements.

Submit all of the required application materials.

Proof of financial support.

Scanned copy of your passport.

Transfer authorization (for F-1 and J-1 transfer students only).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38168 USD / year

≈ 38168 USD / year
Out-of-State

37820 USD / year

≈ 37820 USD / year
Domestic

Applies to you

In-State

15548 USD / year

≈ 15548 USD / year

Living costs

Columbia

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Columbia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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