Overview

Courses in strategy, communication, digital media, and consumer research will help you build the skills to influence decisions, shape reputations, and drive change across sectors

Learn to shape strategy and influence decision-making. Marketing is at the core of every successful organization, shaping how businesses, nonprofits, and institutions connect with their audiences.

At Clark University, the Marketing major equips you with the research, communication, and strategic thinking skills needed to craft compelling messages, analyze consumer behavior, and develop innovative marketing strategies.

What skills will I learn?

All undergraduates in the School of Management develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.

In addition, the marketing major will teach you to:

Evaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring,
Gauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques
Understand how marketing concepts and tools can help any organization be more successful
Analyze marketing problems and develop innovative solutions to complex management challenges
Develop marketing and brand management strategies to position companies and products for target consumer segments
Leverage crucial communication and managerial skills

What can I do with a major in marketing?

A marketing degree prepares you for careers in brand management, digital marketing, market research, advertising, and corporate communications. Many graduates work as marketing strategists, social media managers, public relations specialists, or media buyers, while others focus on data-driven roles in analytics and consumer insights.

The ability to understand audiences, craft compelling messages, and interpret marketing data makes this degree valuable in nearly every industry.

Programme Structure

Courses include:

Digital Marketing

Branding Concepts and Principles

Marketing Management

The Art and Science of Management

Economics and the World Economy

Managerial Communications

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

32 alternative credits

Course units

Delivered

On Campus

Campus Location

Worcester, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A diploma from an accredited secondary school or G.E.D. equivalency is required for admission to Clark

Common Application, OR Coalition App with Scoir. There’s no application fee.
Transcript(s)
2 Letters of Recommendation
Proof of English Language Proficiency (see additional information below)
SAT or ACT scores (optional for all students)
CSS Profile (only if applying for need-based aid)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

59680 USD / year

≈ 59680 USD / year
Out-of-State

59680 USD / year

≈ 59680 USD / year
Domestic

Applies to you

In-State

59680 USD / year

≈ 59680 USD / year

Living costs

Worcester

United States

1100 - 1620 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What skills will I learn?

What can I do with a major in marketing?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Worcester

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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