Overview

This highly dynamic discipline thrives on change—change in customer attitudes, economies, demographics, industries, technology, society, and culture. It’s the driving force in sustaining meaningful and valuable customer relationships, developing new markets, building distinguished brands, and creating successful public and private enterprises. With the Marketing program at Boston College, students will be gain the skills they need to succeed in this field.

Features

Faculty supplement core readings with case studies and expose students to the latest marketing software programs and tools.
With teaching and research directed at both academic and managerial audiences, students are primed to pursue careers in retail, sales, consumer products, advertising, brand management or consulting, product management, media/entertainment, or their own entrepreneurial ventures.

Programme Structure

Courses include:

Marketing Principles
Customer Research
Applied Marketing Management
Product Planning and Strategy
Consumer Behavior
Communication & Promotion

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-31 00:00:00
- Apply before 2027-01-02 00:00:00

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Newton, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Standardized Testing
International applicants must submit TOEFL, IELTS, or Duolingo English Test examination scores.
Curriculum Evaluation
All students are required to submit an official high/secondary school transcript.
Supporting Materials
The School Report and Counselor Recommendation Form
Teacher Evaluations
Application Fee
English Proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

72180 USD / year

≈ 72180 USD / year
Out-of-State

72180 USD / year

≈ 72180 USD / year
Domestic

Applies to you

In-State

72180 USD / year

≈ 72180 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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