Overview

The Marketing programme at the University of Minnesota provides students with a robust foundation in identifying consumer needs and implementing effective commercial strategies. This Bachelor of Business Administration degree combines theoretical frameworks with practical applications to prepare graduates for the dynamic global marketplace.

Students engage with the core pillars of the industry, including product development, pricing strategies, distribution, and promotional tactics. The curriculum is designed to foster empathetic listening and strong communication skills, ensuring that graduates can make a direct impact on brand visibility and organisational revenue.

Why Marketing at the University of Minnesota?

The programme is fully accredited by the Association to Advance Collegiate Schools of Business, ensuring high academic standards and global recognition. Students benefit from unique experiential learning opportunities, such as the Sustainability in Scandinavia study abroad initiative covering Norway, Denmark, and Sweden.

The Labovitz School of Business and Economics offers a dedicated in-house internship programme that manages over 200 placements annually. Students frequently secure roles at prestigious organisations like Google, 3M, and Target, gaining vital hands-on experience while networking with industry leaders during dedicated company days.

Tuition Fee Breakdown

International fee: USD 20950 per year
National fee: USD 20950 per year
Local fee: USD 15200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the 4 Ps of marketing and modern business practices. Modules may include:

Marketing
Sales Strategy
Public Relations
Social Media
Branding
Sustainability
Consumer Behaviour
Sports Marketing
Market Research

Careers with Marketing

Graduates from the University of Minnesota are well-equipped for diverse roles across the commercial sector. The programme prepares students for high-impact positions in digital marketing, social media strategy, and advertising. Many alumni pursue successful paths in market research, helping firms understand complex consumer data.

The degree also opens doors to specialised fields such as sports marketing and business development. Graduates often find employment in logistics, retail management, and professional sales. With an average starting salary of approximately 51,000 USD, the programme provides a strong return on investment for aspiring business professionals.

The American Marketing Association chapter on campus further enhances career prospects by allowing students to participate in regional and national competitions. These activities, combined with the school's strong industry links, ensure that students are highly competitive in the job market upon completion of their studies.

Programme Structure

Courses include:

Public Speaking

Theorizing Race, Power, and Justice

Financial Accounting

Economics: Micro

Marketing

Organizational Behavior and Management

Business Communications

Consumer Behavior

Strategic Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

105

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Credits

120 SCH

Delivered

On Campus

Campus Location

Duluth, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school transcript(s). Unofficial transcripts are sufficient for currently enrolled students who have not graduated.

Senior year (12th grade) course schedule, if not included on the transcript.

If applicable, college or university transcript(s). Unofficial transcripts are sufficient for currently enrolled students.

ACT/SAT scores (optional)

Grade trends and academic rigor

Personal Statement

Specific courses taken

Submit a one-time $50 non-refundable application fee.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 USD / year

≈ 20950 USD / year
Out-of-State

20950 USD / year

≈ 20950 USD / year
Domestic

Applies to you

In-State

15200 USD / year

≈ 15200 USD / year

Additional Details

International: the cost includes tuition and fees and is for last year. Costs are calculated differently due to visa requirements.

Living costs

Duluth

United States

965 - 1380 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Duluth

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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