Overview

The Consumer Insights and Analytics programme at the University of Minnesota provides students with the technical and analytical skills required to interpret complex buying behaviours. By bridging the gap between raw data and strategic decision-making, the curriculum prepares graduates to solve real-world business challenges. This degree is ideal for those interested in how consumers interact with modern marketplaces.

Why Consumer Insights and Analytics at University of Minnesota?

Students benefit from 24/7 access to the Labovitz School of Business and Economics state-of-the-art analytics lab, which features sophisticated software and industry-standard datasets. The programme is led by a director with over three decades of experience in retail and broadcast media, ensuring that the teaching remains aligned with current industry needs. Furthermore, the university provides certification exam preparation and covers fees for professional tools like Tableau and Power BI, giving students a distinct competitive advantage.

The university also fosters a vibrant professional community through the UMD Analytics Club, where students participate in regional undergraduate competitions. Networking is a core component of the experience, with dedicated Company Days and an in-house internship programme that facilitates over 200 placements annually. These connections allow students to engage with major organisations such as 3M, Google, and Target while still completing their studies.

Tuition Fee Breakdown

International fee: USD 20950 per year
National fee: USD 20950 per year
Local fee: USD 15200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the practical application of data management and strategic communication. Modules may include:

Consumer Insights and Analytics
Marketing
Data Management
Business Analytics
Strategic Decision Making
Consumer Behaviour
Transaction Data Analysis
Professional Development

Careers with Consumer Insights and Analytics

Graduates are well-equipped for roles that require a deep understanding of market trends and data interpretation. The programme prepares students for diverse professional paths in both the private and public sectors. Common career destinations for graduates include:

Business Analyst
Customer Experience Analyst
Market Research Specialist
Digital and Social Media Analyst
Inventory Planning Manager
E-Commerce Strategist

The practical nature of the coursework ensures that alumni can confidently present actionable recommendations to executives and lead data-driven initiatives within global organisations.

Programme Structure

Courses include:

Financial Accounting

Economics: Micro

The Legal Environment

Global Perspectives

Marketing

Data Visualization

Business Communications

Consumer Insights & Analytics

Upper Division Elective

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

105

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Credits

120 SCH

Delivered

On Campus

Campus Location

Duluth, United States

Disciplines

Business Administration Data Analytics View 2299 other Bachelors in Business Administration in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school transcript(s). Unofficial transcripts are sufficient for currently enrolled students who have not graduated.

Senior year (12th grade) course schedule, if not included on the transcript.

If applicable, college or university transcript(s). Unofficial transcripts are sufficient for currently enrolled students.

ACT/SAT scores (optional)

Grade trends and academic rigor

Personal Statement

Specific courses taken

Submit a one-time $50 non-refundable application fee.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 USD / year

≈ 20950 USD / year
Out-of-State

20950 USD / year

≈ 20950 USD / year
Domestic

Applies to you

In-State

15200 USD / year

≈ 15200 USD / year

Additional Details

International: the cost includes tuition and fees and is for last year. Costs are calculated differently due to visa requirements.

Living costs

Duluth

United States

965 - 1380 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Consumer Insights and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Duluth

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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