Overview

The Consumer Insights and Analytics program of the University of Minnesota is unique among majors because of the multiple real world client projects students complete to gain valuable experience transforming consumer data related to buying behaviors into insights and actionable recommendations then presented to industry executives.

Students learn to present their insights as solutions to business problems and have 24/7 access to a state-of-the-art analytics lab with sophisticated software tools and industry datasets.

Acquired Skills

Apply industry leading software tools to manage, summarize, and analyze consumer and transaction data. Program prepares students and pays for certification exams in Tableau and Power BI to help students stand out when applying for internships and jobs.
Multiple opportunities presenting insights into consumer needs and identify sales trends and business opportunities to executives. Building confidence communicating current and actionable recommendations to organizational stakeholders.

Career Possibilities

As decision-making becomes more data-driven, career opportunities for Consumer Insights and Analytics graduates exist in every industry sector. CIA graduates find exciting career opportunities in fields such as:

Marketing & Market Research

Financial and Actuarial Analysis

Business & Social Media Analysis

Inventory Planning

E-Commerce

Programme Structure

Courses include:

Financial Accounting

Economics: Micro

The Legal Environment

Global Perspectives

Marketing

Data Visualization

Business Communications

Consumer Insights & Analytics

Upper Division Elective

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-15 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-14 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

105

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Credits

120 SCH

Delivered

On Campus

Campus Location

Duluth, United States

Disciplines

Business Administration Data Analytics View 2303 other Bachelors in Business Administration in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school transcript(s). Unofficial transcripts are sufficient for currently enrolled students who have not graduated.

Senior year (12th grade) course schedule, if not included on the transcript.

If applicable, college or university transcript(s). Unofficial transcripts are sufficient for currently enrolled students.

ACT/SAT scores (optional)

Grade trends and academic rigor

Personal Statement

Specific courses taken

Submit a one-time $50 non-refundable application fee.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20950 USD / year

≈ 20950 USD / year
Out-of-State

20950 USD / year

≈ 20950 USD / year
Domestic

Applies to you

In-State

15200 USD / year

≈ 15200 USD / year

Additional Details

International: the cost includes tuition and fees and is for last year. Costs are calculated differently due to visa requirements.

Living costs

Duluth

United States

965 - 1380 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Consumer Insights and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Acquired Skills

Career Possibilities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Duluth

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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